Checking date: 17/07/2020

Course: 2020/2021

Structure of the media system
Study: Dual Bachelor in Journalism and Humanities Studies (282)


Department assigned to the subject: Department of Communication and Media Studies

Type: Basic Core
ECTS Credits: 6.0 ECTS


Branch of knowledge: Social Sciences and Law

Competences and skills that will be acquired and learning results. Further information on this link
The student will gain knowledge on: 1. The main characteristics of the media system, composed of large multi-purpose media groups in a global context, and the impact exerted by the economy upon news reporting. 2. The influence of economic, social and political systems over the information processes and journalists¿ work. 3. The new roles of journalists and their integration into the media corporate context. 4. Criteria to evaluate and create quality information in the new global environment.
Description of contents: programme
1.The media system . The main concepts: pluralism , diversity, economy average. 2. Cultural industries in Spain . The audiovisual industry (film and TV) , newspaper , radio and the Internet. 3. The current state of journalism in Spain . Business models and financing of social media : book clubs and crowdfunding . 4 . The television market. The reform of the TDT. The television duopoly of Mediaset Atresmedia and Spain . RTVE to guarantee public service . The market for pay television. 5. Communication groups in Spain . Concentration and pluralism . Financialization and crisis average. Study of the main media groups : Planeta , Vocento, Unidad Editorial, Mediaset and Mediapro . 6. Struggle for content. telecommunications companies take over the major media . The return of Telefónica Movistar TV . The alternative of Vodafone with ONO. The dispute in the main Premium content : sports rights and televisions . Output volume deals and deals . PART TWO 1. European media system . Main features . Case study: Kirch and failure of Canal + France and removals by Vivendi . Paradigms of Success: Bertelsmann and BSkyB . 2. Structure in the age of digital media . " Desconvergencia " global industries average . The first integration of networks and content : a study of the merger of AOL -Time Warner. Absorption of NBC Universal by Comcast Cable Company . 3 The role of traditional media groups . Disney , Time Warner , Viacom and News Corp. The launch of Hulu. 4 . The intersection of Internet companies , telecommunications and content companies . The dispute over the VoD . Case Study : Large online video stores : Netflix. The global dominance of contents: buying Direct TV AT & T. 5 The threat of Internet companies : Apple, Google and Amazon . The creation and distribution of content. Globalization and creating barriers to entry for new market entrants . The end of the big media conglomerates of the past?
Learning activities and methodology
A combination of theory (3ECTS) and case studies (3ECTS) sessions. The former will focus on lectures and conceptual work carried out by students, promoting collaborative work among them through the new possibilities that digital formats offer. The activities that complement the theory part of each session include: 1. Case studies and in-group analysis, with classroom presentations or written homework. 2. Textual analysis and discussion about the quality of journalism in the Spanish and overseas media. Students will analyze and assess main Spanish and international newspapers, following a set of criteria as empirical as possible. Students will work individually and in small groups and will share their findings with the rest of students. 3. Readings. To complete continuous evaluation, students will read a series of articles, excerpts or books from the provided bibliography, related to the lectures¿ topics. Each reading will involve an exercise or textual analysis that will be taken into account for the final exam. Those readings will be compulsory, but not the assignments attached to them.
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40
Basic Bibliography
  • ALMIRÓN, N. y SEGOVIA, A. I.. "Financialización, Economic Crisis, and Corporate Strategies in Top Media Companies: The Case of Grupo Prisa¿. International Journal of Communication, 6, 2894-2917.. 2012
  • ALMIRÓN, Nuria.. Journalism in crisis. Corporate Media and Financialization. Trans. by William McGrath. . New York: Hampton Press, Inc.. 2010.
  • Albarran, Alan B.. "The Media Economy". Routledge. 2010
  • Arango, T.. "¿How the AOL-Time Warner merger went so wrong?. The New York Times. 2010
  • BAKER, Edwin. . Media concentration and democracy: why ownership matters. . Cambridge: Cambridge University Press,. 2007.
  • Bagdikian, B.. "The new media monopoly". Cambridge University. 2007
  • CASTELLS, Manuel. . Communication power. . Oxford: Oxford University Press. 2011
  • Compaine, B.. "The media monopoly myth". New Millenium Research Council. 2005
  • DOYLE, Gillian. . Media ownership: the economics and politics of convergence and concentration in the UK and European media. . London: SAGE. 2002
  • DWYER, Tim. . Media Convergence. . Maidenhead: Open University Press. 2010
  • Doyle, G.. "The Econmomics of the Mass Media". Edward Elgar. 2006
  • Epstein, E.J. . "The Hollywood Economist". Melville House Publishing. 2010
  • Epstein, Jay. "La gran ilusión". Tusquets Editores. 2007
  • European Commission. "A digital agenda for Europe". European Commission. 2010
  • Fuchs, C.. "Internet and society: Social Theory in tje information age". Routledge. 2008
  • HARCOURT, Alison. . The European Union and the regulation of media markets. . Manchester: Manchester University Press, . 2005.
  • Hermondhalgh, D.. The Cultural Industries. Sage. 2007
  • Jin, D. Y.. "Transformation of the world TV system under neoliberal globalization, 1983-2003".. Television and New Media, 8 (3). 2007
  • MASTRINI, G. Y BECERRA, M . ¿Media Ownership, Oligarchies, and Globalization: Media Concentration in South America¿. En Winseck, D. y Yong Jin, D. (Coord.). The Political Economies of Media, pp. 66-83. London: Bloomsbury Academic.. 2012
  • McChesney, R.W. &Nichols, J.. "The death and life of American Journalism". Nastion Books. 2010
  • Noam, Eli M.. "Media Ownership and Concentration in America". Oxford University Press. 2009
  • PROJECT FOR EXCELLENCE IN JOURNALISM. (2013). "The State of the News Media 2013". PEJ. Publicado en internet:
  • Picard, R.G.. "The economics and financing of media compaies". Fordham University Press. 2002
  • Wasko, J.. "Understanding Disney". Polity Press. 2001
  • Wasko, J.. "How Hollywood works. Sage. 2004
  • Wasko, Janet; Murdock, Graham y Sousa, Helena. The Handbook of Political Economy of Communications. Willey Blackwell. 2014
  • Winseck, D. y Yong Jin, D.. "The political economies of media. The transformation of the global media industries". Bloomsbury. 2012
  • Álvarez Monzoncillo, J.M.. "Watching the Internet". Media XXI. 2011

The course syllabus and the academic weekly planning may change due academic events or other reasons.