Checking date: 26/05/2019


Course: 2019/2020

Professional seminars: entrepreneurial experiences
(16201)
Study: Master in Entrepreneurship and Business Venturing (267)
EPE


Coordinating teacher: RODRIGUEZ MARQUEZ, ALICIA

Department assigned to the subject: Department of Mechanical Engineering

Type: Electives
ECTS Credits: 3.0 ECTS

Course:
Semester:




Competences and skills that will be acquired and learning results.
With this subject, students will develop their understanding of the decisions, processes and practical problems involving the implementation of a business project, and acquire skills useful for the effective implementation of a business plan. To do this, they will learn through knowledge of real entrepreneurial experiences. - Ability to perform creative thinking that allows the generation and development of ideas that add value to new business projects. - Ability to understand, analyze and solve complex problems related to commissioning, expansion and consolidation of a business project from extensive knowledge of advanced tools of business management. - Ability to develop a business concept and translate it into a, detailed, rigorous, realistic and effective comprehensive business plan that will allow the implementation of the business project. - Ability to critically analyze cases of actual companies and draw from them conclusions relevant to business practice
Description of contents: programme
Lean methodology New methodologies launch companies Ways to get funding for a new company Market analysis and marketing of products or services The growth and consolidation of the new company
Learning activities and methodology
Seminars for entrepreneurs and other professionals entrepreneurship. Methodology: Presentations by entrepreneurs and professionals. Upon completion of the presentations, a debate among students, under the moderation of the teacher, for the analysis of lessons that can be drawn from the session opens. Written works: Methodology: Individual work in which student must collect and analyze the main lessons learned from each of the sessions.
Assessment System
  • % end-of-term-examination 0
  • % of continuous assessment (assigments, laboratory, practicals...) 100
Basic Bibliography
  • Ries, E.. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. . Crown Publishing, New York. . 2011
  • Rodríguez Márquez, A., Nieto, M.J., Fernández, Z. y Revilla Torrejón, A. . Manual de creación de empresas. Civitas. 2014
Additional Bibliography
  • Cooper, B. & Vlaskovits, P. . The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets. . John Wiley & Sons Inc. . 2013
  • Womack, J.P. & Jones, D.T. . Lean Thinking: Banish Waste and Create Wealth in Your Corporation. Simon & Schuster. 2003

The course syllabus and the academic weekly planning may change due academic events or other reasons.