Marketing

Introduction to digital marketing. Integrated strategic of offline and online strategies, and global operational planning. Market research in online context, measurement, and analytics Consumer behavior in online context SEO (Search Engine Optimization). Communication in social networks, Content Marketing SEM (Search Engine Marketing) Other techniques: Display advertising, affiliate marketing, email, remarketing. E-commerce. Marketing plan and the digital context.

AF1. THEORETICAL-PRACTICAL CLASSES. Students acquire fundamental knowledge. They will receive the class notes and will have basic reference texts to facilitate the follow-up of the classes and the development of the subsequent work. Exercises, problem practices will be solved by the student and workshops and evaluation tests will be carried out to acquire the necessary skills. AF2. TUTORING. Individualized assistance (individual tutorials) or in groups (collective tutorials) to students is provided by the teacher. AF3. STUDENT INDIVIDUAL OR GROUP WORK. MD1. THEORY CLASS. Lectures with the support of computer and audiovisual media, in which the main concepts of the subject are developed, and materials and bibliography are provided to complement the students' learning. MD2. PRACTICES. Resolution of practical cases, problems, etc. raised by the teacher individually or in a group. MD3. TUTORING. Individualized assistance (individual tutorials) or in groups (collective tutorials) to students by the teacher. For subjects of 6 credits, 4 hours will be dedicated with 100% attendance.