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- The student will learn the principles of marketing and their application to the public sector. - The student will know how to analyse various sources on information to evaluate marketing strategies and actions. - The student will obtain knowledge about tools and methodologies that allow to assess different variables of marketing.

LEARNING OUTCOMES 2.Will be able to collect data, produce information and use it to base their reflections and judgements on social and political reality. 3.Will be able to apply the skills and knowledge acquired to solve problems in complex situations and in academic or professional work environments that require creative or innovative ideas. 5.You will be able to identify your training needs in your field of study and work or professional environment and will be able to organise your learning autonomously and independently of the type of context BASIC COMPETENCES 2.Students are able to apply their knowledge to their work or vocation in a professional manner and possess the competences usually demonstrated through the development and defence of arguments and problem solving within their field of study. 3.Students have the ability to gather and interpret relevant data (usually within their field of study) in order to make judgements which include reflection on relevant social, scientific or ethical issues. 5.Students will have developed the learning skills necessary to undertake further study with a high degree of autonomy. GENERAL COMPETENCES 3.To be able to study the social and political reality using the scientific method, from a critical perspective and recognizing the variety of theoretical and methodological approaches of the different subdisciplines and specialities in Political Science. 4.To know how to apply the theoretical knowledge and skills into practical professional problems. SPECIFIC COMPETENCES 2.To analyse the political systems structure and functioning and their interaction with the environment 10.To describe the structure of public administrations at their different levels, the relationships between them, the legal framework that drives their activity, and the principles and methods of public planning and management. 13.To know how to analyze public policies as well as how to design, plan, implement and evaluate public programs and projects 16.To know the most important theoretical contributions and the principles that guide scientific research in the field of Social Sciences; and to know how to apply statistical methods and research techniques to produce, collect, analyze and interpret both quantitative and qualitative data. TRANSVERSAL COMPETENCES 2.To demonstrate the ability of planning and organizing your work, the ability of reaching the right decisions by taking into consdieration the available information and the abilty of gathering and interpreting relevant data to make good judgments in your area of study

The course develops three main topics: first, presents the central concepts of marketing; second, explains the applicability of these concepts in the public sector, and third, elaborates on modern concepts of public marketing. The contents of the program are divided in the following parts: First, distinguish between marketing for profit and nonprofit organizations, focusing on the marketing for the public sector. Second, develops the main marketing topics as exchange, consumer behavior and the citizen, market research, segmentation and positioning. Third, applies the marketing-mix concepts (product, price, distribution and communication) to public administration as well as strategic planning. Finally, presents the stakeholder value approach, internal marketing in public administrations and internet use tools.

This course combines theoretical and practical knowledge. In the theoretic sessions the central topics of marketing are explained as well as their application to the public sector. In the practical sessions the students will analyze articles and successful public administration cases that exemplify the knowledge acquired in the theoretic sessions. In addition, students will develop a study in various phases: first, they choose a public administration product or service, they will analyze it by means of secondary and primary sources of information and, finally, they will present the study findings. To collect primary information, they need to develop an opinion study. In this course, students are not allowed to use artifcial intelligence tools for completing assignments or exercises proposed by the instructor.