Checking date: 23/04/2019

Course: 2019/2020

Advanced Topics in Marketing
Study: Master in Business and Finance (69)

Coordinating teacher: VIDAL SANZ, JOSE MANUEL

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 5.0 ECTS


Competences and skills that will be acquired and learning results.
Students will learn a wide range of research topics of interest in marketing. For example: -Customer Relationship Management (CRM) -Business analytics and marketing planning -Planning marketing strategies and tactics. -New trends in consumer behavior
Description of contents: programme
TBA, the specific topics covered in this subject may change from one year to another
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40

The course syllabus and the academic weekly planning may change due academic events or other reasons.