Students will learn a wide range of research topics of interest in marketing. For example: -Customer Relationship Management (CRM) -Business analytics and marketing planning -Planning marketing strategies and tactics. -New trends in consumer behavior They will also develop the ability to search for relevant information for marketing research.

Being a subject that covers advanced topics, the specific contents may change from one year to another. These typically include advanced consumer behavior topics, and / or advanced quantitative marketing topics, as well as specific market research techniques and their application to specific contexts. As an example mention: -CRM techniques -Advanced modeling -Structural marketing models -New approaches to segmentation -Digital marketing -Marketing for Services

-Master classes, projects, exercises, exhibitions and practical cases.