Checking date: 03/04/2018

Course: 2018/2019

Marketing Research
Study: Master in Business and Finance (69)

Coordinating teacher: VIDAL SANZ, JOSE MANUEL

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 5.0 ECTS


Students are expected to have completed
Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40
Basic Bibliography
  • William R. Dillon, Neil H. Firtle, Thomas J. Madden. Marketing research in a marketing environment. . Irwin. . 1994
  • Babin, B. J., & Zikmund, W. G. . Essentials of marketing research.. Nelson Education.. 2015
  • Lehmann, Donald R., Sunil Gupta, and Joel H. Steckel. . Marketing research. . Addison-Wesley. 1998

The course syllabus and the academic weekly planning may change due academic events or other reasons.