COMPETENCIES
This course contributes to the development of key program competencies. Among the basic competencies (CB6¿CB10), it emphasizes the ability to apply knowledge in new contexts, formulate complex judgments, and clearly communicate results. The general competencies (CG1, CG4, CG5) focus on acquiring advanced knowledge, communicating effectively, and taking responsibility for one¿s own professional development. The specific competencies (CE1, CE5, CE11, CE12) include applying analytical techniques in marketing, understanding consumer behavior, designing strategies, and identifying new industry trends.
LEARNING OUTCOMES
A student who has completed this course should be able to:
- Critically analyze various marketing research studies.
- Identify a relevant research problem and consult appropriate sources to propose a research project.
- Propose and design a methodology to address a marketing-related issue.