Master in Business and Finance (Plan: 362 - Estudio: 69)
EPE
Coordinating teacher: VIDAL SANZ, JOSE MANUEL
Department assigned to the subject: Business Administration Department
Type: Electives
ECTS Credits: 5.0 ECTS
Course: 2º
Semester: 2º
Objectives
Students will learn a wide range of research topics of interest in marketing. For example:
-Customer Relationship Management (CRM)
-Business analytics and marketing planning
-Planning marketing strategies and tactics.
-New trends in consumer behavior
Description of contents: programme
TBA, the specific topics covered in this subject may change from one year to another
Assessment System
% end-of-term-examination 60
% of continuous assessment (assigments, laboratory, practicals...) 40
The course syllabus may change due academic events or other reasons.
