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1. Global knowledge of Cultural Studies as a tool for analyzing audiovisual narrativity, for understanding contents, especially in everything related to gender, sex, sexuality and personal identity. 2. A knowledge of concepts, functions and methodologies of Cultural and Gender Studies to deal with media culture. 3. Capacity to interpret and analyze critically media messages in contemporary society. 4. Expertise and creative competence to apply what has been learned to the construction of plots and characters.

Students are able to¿ 3.1 ¿understand and describe theories and approaches related to urbanism and urbanisation. 4.1 ¿review and describe the underlying concepts, principles, academic literature and contemporary issues associated with urban sustainability. 6.1 ¿evaluate the appropriateness of different approaches to solving problems, analysing data and drawing sound conclusions in accordance with basic theories and concepts. 8 ¿consider academic norms and ways of thinking across different disciplines and subject areas, bringing them into play as appropriate. 9 ¿demonstrate intellectual curiosity, critical thinking, and exercise independence of mind and thought. 10 ¿communicate ideas clearly, coherently and respectfully, in a range of disciplines and to various stakeholders, in both written and oral form, using appropriate language and referencing. 12 ¿work independently, meet deadlines, manage their own time and workload and demonstrate initiative. 13 ¿reflect on their own learning, to seek and make use of feedback on their own performance, to recognise when further knowledge is required and to undertake the necessary research.

This program has as a priority goal to offer to the student an approach to gender studies and to the new analytical and epistemological methodologies and points of view provides by them in the field of Media Studies. 1. Theoretical and methodological questions (I). The denaturalization of the image. 2. Theoretical and methodological questions (II). Gender as social technology. 3. Genre and film narrative. The false Happy Ending as a way to subvert the Institutional Mode of Representation. 4. Gender identity as performance. 5. Gender and violence: representation of violence and violence of representation. 6. Gender and new media: social networks & AI.

The course will be divided in lectures and seminars. The first ones will be devoted to introduce the student to the use of necessary methodological tools to deal with the diverse problems related to the topic. The second ones will be devoted to discussion and to the analysis of the proposed audiovisual texts. The use of Artificial Intelligence tools is selectively permitted in this subject. The professor may indicate a list of assignments and exercises that the student can complete using AI tools, specifying how they should be used and how the student should describe their use. If the student's use of AI results in academic fraud by falsifying the results of an exam or assignment required to certify academic performance, the provisions of the Regulations of the Carlos III University of Madrid, partially implementing Law 3/2022, of February 24, on university coexistence, will apply.