Checking date: 12/04/2025


Course: 2025/2026

Introduction to communication and media studies
(20041)
Bachelor in Urban Sustainability Studies (Plan: 552 - Estudio: 505)


Coordinating teacher: CERDAN LOS ARCOS, JOSE FRANCISCO

Department assigned to the subject: Communication and Media Studies Department

Type: Compulsory
ECTS Credits: 3.0 ECTS

Course:
Semester:




Objectives
1) Ability to recognize the importance of mediascape in the global world: from social media to cinema through institutions, media facilities and agents. 2) Recognize the historical flow behind the contemporary mediascape. 3) Understand and use the most important theories of visual media and moving image analyses methods. 4) Develop a media critical thinking: ability to work with specialized bibliography and the main strategies of essay writing.
Learning Outcomes
Students are able to¿ 3.1 ¿understand and describe theories and approaches related to urbanism and urbanisation. 4.1 ¿review and describe the underlying concepts, principles, academic literature and contemporary issues associated with urban sustainability. 6.1 ¿evaluate the appropriateness of different approaches to solving problems, analysing data and drawing sound conclusions in accordance with basic theories and concepts. 8 ¿consider academic norms and ways of thinking across different disciplines and subject areas, bringing them into play as appropriate. 9 ¿demonstrate intellectual curiosity, critical thinking, and exercise independence of mind and thought. 10 ¿communicate ideas clearly, coherently and respectfully, in a range of disciplines and to various stakeholders, in both written and oral form, using appropriate language and referencing. 12 ¿work independently, meet deadlines, manage their own time and workload and demonstrate initiative. 13 ¿reflect on their own learning, to seek and make use of feedback on their own performance, to recognise when further knowledge is required and to undertake the necessary research.
Description of contents: programme
1- Media Studies: Past and Present (Robots, Training) 2- Media Culture, Media in Culture 3- The Contemporary Audiovisual Arena (Industry, Legal Framework, Numbers) 4- Technology, Form, and Representation 5- Canon, Reception, and Heritage
Learning activities and methodology
All sessions are divided in one LECTURE, based on a theoretical presentation, plus one SEMINAR, in which students work on their practical exercises. Students are expected to attend all sessions and participate in the debates. Deadlines for written work must be strictly met.
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40

Calendar of Continuous assessment


Extraordinary call: regulations
Basic Bibliography
  • John Gill. Queer Noises. Minnesita University Press. 1995
  • Laura Mulvey. Visual and Other Pleasures. Macmilliam Press. 1989
  • Robert Lapsley and Michael Westlake. Film Theory: An Introduction. Manchester University Press. 2012
  • Roger Hallas. Reframing Bodies. Duke University Press. 2009
  • Sheila Curran Bernard. Documentary Storytelling. Focal Press. 2011

The course syllabus may change due academic events or other reasons.