1. BUSINESS START-UPS a. The company creation process. The figure of the entrepreneur. b. Business opportunity: identification and evaluation. c. The business idea: innovative ideas. Attractiveness and evaluation of the business idea. d. Main elements of the business plan. Design, structure and purpose. e. Preparation of the business plan. 2. Small and Medium Enterprise (SME) MANAGEMENT a. The role of SMEs in today's economy. b. Human resource management in SMEs. c. Financing SMEs. d. Growth strategies and partnership arrangements for SMEs. e. e. The role of innovation and technology in SMEs. Online business.

Classroom lectures. Face-to-face classes: reduced (workshops, seminars, case studies). Student individual work. Final exam. Seminars and lectures supported by computer and audiovisual aids. Practical learning based on cases and problems, and exercise resolution. Individual and group or cooperative work with the option of oral or written presentation. Individual and group tutorials to resolve doubts and queries about the subject.