The course aims to provide useful tools for the analysis and understanding of mediatised communicative forms and their effects of meaning. It will study the set of discursive procedures that construct the relationship between the enunciator, the enunciatee and the text, whether verbal, visual or audiovisual. Particular attention will be paid to the strategies of veridiction and the role of believing in persuasive communication.
1. Media genres
2. Documentariness and fictionality
3. Journalistic discourse
4. Advertising discourse
5. Political discourse
6. Communication strategies on online platforms