Checking date: 21/07/2020


Course: 2020/2021

Marketing communications and social media
(17655)
Study: Bachelor in Management and Technology (351)


Coordinating teacher: LADO COUSTE, NORA RITA

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 6.0 ECTS

Course:
Semester:




Description of contents: programme
1. Introduction to digital marketing communication. 2. Instruments and ecosystem of Integrated Marketing Communication 3. Digital Creativity 4. How Communication and Advertising Works 5. Media Planning 6. Branded Content 7. Management and monitoring of digital communication 8. Storytelling
Assessment System
  • % end-of-term-examination 30
  • % of continuous assessment (assigments, laboratory, practicals...) 70
Basic Bibliography
  • Dawn McGruer. Dynamic Digital Marketing: Master the World of Online and Social Media Marketing to Grow Your Business. Wiley. 2019
  • Jackson McDonald. Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network (2020 Edition) (English Edition). JM internet Group . 2020
  • Tracy L. Tuten - Michael R. Solomon. Social Media Marketing 3rd ed.. Sage. 2018
Additional Bibliography
  • Jason McDonald Ph.D. . Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network (2020 Edition) (English Edition). JM Internet Group. 2020

The course syllabus and the academic weekly planning may change due academic events or other reasons.