Checking date: 30/06/2020

Course: 2020/2021

Study: Bachelor in Management and Technology (351)

Coordinating teacher: RIVERA CAMINO, JAIME EDUARDO

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 6.0 ECTS


Description of contents: programme
2. Communication and Perception 3. Motivation & The Self 4. Learning & Attitude formation 5. Influence 6. Culture and cross-cultural aspects of the digital world 7. Decision making process 8. Consumer in Social Media Marketing 9. Platforms and Content in Social Media Marketing, electronic Word of Mouth 10. (eWOM) 11. Consumer Behavior research in Digital era
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Cesar Amador Díaz Pelayo, Edgardo Flavio López Martínez, Roberto González Monroy, Claudia Leticia Preciado Ortiz. Mercadotecnia digital y publicidad on line. Editorial Universitaria | Libros UDG. 2014
  • Dr. VVLN Sastry. Consumer Behavior in Digital Age. Idea Publishing. 2019

The course syllabus and the academic weekly planning may change due academic events or other reasons.