Bachelor in Management and Technology (2020 Study Plan) (Plan: 393 - Estudio: 351)
Coordinating teacher: CERVIÑO FERNANDEZ, JULIO
Department assigned to the subject: Business Administration Department
Type: Electives
ECTS Credits: 6.0 ECTS
Course:
Semester:
Description of contents: programme
1. Globalization of Markets and the internationalization process
2. The International Business Environment
3. International Business Strategies
4. Organizational Structure for the Internationalization of the Firm
Assessment System
% end-of-term-examination 60
% of continuous assessment (assigments, laboratory, practicals...) 40
Basic Bibliography
Cerviño, J.. Marketing INternacional. Nuevas Perspectivas para un mercado globalizado. Pirámide. 2012
Chemawat, Pankaj. The Globalization of Firms. Globalization NOte Series (IESE). 2014
Gupta, V y Govindarajan, V. Managing Global Expansion. A conceptual framework. Business Horizons. 2000
McKinsey Quarterly. Is your emerging market strategy local enough?. McKinsey. 2011
The course syllabus may change due academic events or other reasons.
