Checking date: 05/05/2020

Versión en español

Course: 2019/2020

Marketing Communications and Social Media
(17655)
Bachelor in Management and Technology (2020 Study Plan) (Plan: 393 - Estudio: 351)


Coordinating teacher: LADO COUSTE, NORA RITA

Department assigned to the subject: Business Administration Department

Type: Electives
ECTS Credits: 6.0 ECTS

Course:
Semester:



Description of contents: programme
1. Introduction to digital marketing communication. 2. Instruments and ecosystem of Integrated Marketing Communication 3. Digital Creativity 4. How Communication and Advertising Works 5. Media Planning 6. Branded Content 7. Management and monitoring of digital communication 8. Storytelling
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40

Basic Bibliography
  • Tracy L. Tuten - Michael R. Solomon. Social Media Marketing 3rd ed.. Sage. 2018

The course syllabus may change due academic events or other reasons.