Checking date: 11/04/2019


Course: 2019/2020

E-Commerce
(17648)
Bachelor in Management and Technology (2020 Study Plan) (Plan: 393 - Estudio: 351)


Coordinating teacher: RIVERA CAMINO, JAIME EDUARDO

Department assigned to the subject: Business Administration Department

Type: Electives
ECTS Credits: 6.0 ECTS

Course:
Semester:




Description of contents: programme
2. Communication and Perception 3. Motivation & The Self 4. Learning & Attitude formation 5. Influence 6. Culture and cross-cultural aspects of the digital world 7. Decision making process 8. Consumer in Social Media Marketing 9. Platforms and Content in Social Media Marketing, electronic Word of Mouth 10. (eWOM) 11. Consumer Behavior research in Digital era
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40

The course syllabus may change due academic events or other reasons.