Checking date:
12/04/2018
Versión en español
Course: 2018/2019
E-Branding
(17671)
Bachelor in Management and Technology (2020 Study Plan) (Plan: 393 - Estudio: 351)
Coordinating teacher:
Department assigned to the subject:
Business Administration Department
Type:
Electives
ECTS Credits:
6.0 ECTS
Course:
Semester:
Description of contents: programme
1. eBrand concept, typologies 2. Functions of brands 3. Functional Attributes and Emotional Attributes 4. Brand Personality 5. Brand Identity 6. Monitoring of perceptions and associations 7. Crisis Management of Brands online
Assessment System
% end-of-term-examination 60
% of continuous assessment (assigments, laboratory, practicals...) 40
The course syllabus may change due academic events or other reasons.
