1. To understand the key concepts related to digital business and its application. 2. To understand the change in the paradigm that implies technological impact in the form to generate new business. 3. To identify the new concepts and tools needed to plan, do, act and control the new digital business. 4. To know the circumstances that led to the emergence of the digital economy; 5. Identify the typologies of different models used by digital businesses; 6. To understand the impact of new digital business models on existing market sectors; 7. To know and to analyze the emergence of new digital business sectors

PART I. Introduction 1. Introduction ¿ the digital economy and key concepts 2. Marketplace analysis for e-commerce 3. Managing digital business infrastructure 4. E-environment PART II. Strategy and Applications 5. Digital business strategy 6. Supply chain management 7. E-procurement 8. Digital Marketing and customer relationship management PART III. Implementation 9. Change management 10. Analysis and Design 11. Digital business service implementation and optimization

The format of the weekly teaching sessions includes lectures, group discussion and individual presentations variable combined week by week. The main theoretical concepts will be presented by the lecturers throughout the course while students¿ participation is required in the discussion of selected (by the lecturers) cases and academic readings.