K1: Know the principles and values of democracy and sustainable development, in particular, respect for human rights and fundamental rights, gender equality and non-discrimination, the principles of universal accessibility and climate change.
K2: Know basic humanistic contents, oral and written expression, following ethical principles and completing a multidisciplinary training profile.
K3: Identify and analyze research methodologies and sources to develop academic work in the field of digital information management
K4: Understand and apply the fundamental theories, instruments and techniques to manage information in digital media, covering its organization, control, communication and preservation
K5: Know the fundamental theories, instruments and techniques for managing information in digital media, covering its organization, control, communication and preservation
K6: Know models of information retrieval and visualization using database systems and visual representation methods.
K8: Know the fundamentals of digital marketing and the management of presence on social media in order to build loyalty to user communities around digital products.
K9: Know the principles of user-centered design for digital products, including the use of usability techniques and planning of interactive publications, ensuring an accessible and effective experience for users.
S1: Plan and organize teamwork by making correct decisions based on available information and gathering data in digital environments.
S2: Use the information by interpreting relevant data, avoiding plagiarism, and in accordance with the academic and professional conventions of the area of study, being able to evaluate the reliability and quality of said information.
S3: Apply digital information management principles in different organizational environments, ensuring effective communication of processes and results to stakeholders.
S5: Be able to design, manage, and operate with information through database systems, demonstrating skill in information retrieval and the use of query languages to meet complex information needs.
S6: Be able to collect, process, cleanse and aggregate data by understanding the needs of users and organizations and how they need them.
S7: Experiment with data visualization tools to represent information intuitively, properly presenting the results to different types of audiences.
S8: Develop skills in the creation of digital content and multimedia editing by applying usability principles.
S12: Be able to advise on the definition of strategy and project management regarding tracking, indexing, content structuring, link building, etc
C1: Know and be able to manage interpersonal skills on initiative, responsibility, conflict resolution, negotiation, among others, which are required in the professional field.
C2: Be able to apply knowledge in a professional way in solving specific digital information management problems using the tools and techniques learned in the academic field
C3: Demonstrate ability in the development and execution of digital content projects autonomously working in multidisciplinary teams.
C4: Capacity for continuous autonomous learning that facilitates adaptation to new situations and the updating of knowledge in the field of digital information.
