K1: Know the principles and values of democracy and sustainable development, in particular, respect for human rights and fundamental rights, gender equality and non-discrimination, the principles of universal accessibility and climate change.
K3: Identify and analyze research methodologies and sources to develop academic work in the field of digital information management
K8: Know the fundamentals of digital marketing and the management of presence on social media in order to build loyalty to user communities around digital products.
S1: Plan and organize teamwork by making correct decisions based on available information and gathering data in digital environments.
S4: Use document preservation and life cycle control techniques to ensure the sustainability of electronic documentation.
S6: Be able to collect, process, cleanse and aggregate data by understanding the needs of users and organizations and how they need them.
S8: Develop skills in the creation of digital content and multimedia editing by applying usability principles.
S9: Execute digital marketing strategies and analysis of results for the promotion and optimization of products online
S12: Be able to advise on the definition of strategy and project management regarding tracking, indexing, content structuring, link building, etc
C1: Know and be able to manage interpersonal skills on initiative, responsibility, conflict resolution, negotiation, among others, which are required in the professional field.
C2: Be able to apply knowledge in a professional way in solving specific digital information management problems using the tools and techniques learned in the academic field
C3: Demonstrate ability in the development and execution of digital content projects autonomously working in multidisciplinary teams.
C4: Capacity for continuous autonomous learning that facilitates adaptation to new situations and the updating of knowledge in the field of digital information.
