Essentials of business. Human resources management, marketing, operations and financial management.

Knowledge-based competences: - Know the main theoretical and empirical tools to create, develop and implement a business project in a digital economy. - Learn key aspects of different decision areas (HR, marketing, finance, etc.) applicable to new ventures in the digital age Skills: - Ability to identify business opportunities in a digital economy - Ability to manage with ease various information sources. - Ability to design, plan and start a business project for digital new ventures. - Ability to develop management skills, negotiation skills and leadership spirit.

K1: Know the principles and values of democracy and sustainable development, in particular, respect for human rights and fundamental rights, gender equality and non-discrimination, the principles of universal accessibility and climate change. K3: Identify and analyze research methodologies and sources to develop academic work in the field of digital information management K8: Know the fundamentals of digital marketing and the management of presence on social media in order to build loyalty to user communities around digital products. S1: Plan and organize teamwork by making correct decisions based on available information and gathering data in digital environments. S4: Use document preservation and life cycle control techniques to ensure the sustainability of electronic documentation. S9: Execute digital marketing strategies and analysis of results for the promotion and optimization of products online S12: Be able to advise on the definition of strategy and project management regarding tracking, indexing, content structuring, link building, etc C1: Know and be able to manage interpersonal skills on initiative, responsibility, conflict resolution, negotiation, among others, which are required in the professional field. C2: Be able to apply knowledge in a professional way in solving specific digital information management problems using the tools and techniques learned in the academic field C3: Demonstrate ability in the development and execution of digital content projects autonomously working in multidisciplinary teams. C4: Capacity for continuous autonomous learning that facilitates adaptation to new situations and the updating of knowledge in the field of digital information.

1. Entrepreneurship in a digital economy. 2. Business opportunities: identification and evaluation of digital business opportunities. 3. Digital and technological innovation: business models based on platforms, collaborative models, cloud computing, big data, etc. 4. Development of innovative business ideas in the digital field and analysis of initial feasibility. 5. Business plan for digital new ventures: design, structure and purpose.

The learning activities to be developed are aimed at stimulating and training students in the field of digital entrepreneurship. To achieve this goal the following resources teaching are proposed: - Lectures: clear and systematic explanations of the contents of the different aspects of entrepreneurship. - Practical case studies, exercises and applications of different stages of the business plan, where the students take an active role. - Development of a business plan, in which students reflect their business idea, viability and implementation of the business project. For the office hours¿ timetable, the regulation will be following.