Essentials of business. Human resources management, marketing, operations and financial management.

Knowledge-based competences: - Know the main theoretical and empirical tools to create, develop and implement a business project in a digital economy. - Learn key aspects of different decision areas (HR, marketing, finance, etc.) applicable to new ventures in the digital age Skills: - Ability to identify business opportunities in a digital economy - Ability to manage with ease various information sources. - Ability to design, plan and start a business project for digital new ventures. - Ability to develop management skills, negotiation skills and leadership spirit.

Link to document

1. Entrepreneurship in a digital economy. 2. Business opportunities: identification and evaluation of digital business opportunities. 3. Digital and technological innovation: business models based on platforms, collaborative models, cloud computing, big data, etc. 4. Development of innovative business ideas in the digital field and analysis of initial feasibility. 5. Business plan for digital new ventures: design, structure and purpose. 6. Development of business plan for digital businesses.

The learning activities to be developed are aimed at stimulating and training students in the field of digital entrepreneurship. To achieve this goal the following resources teaching are proposed: - Lectures: clear and systematic explanations of the contents of the different aspects of entrepreneurship. - Practical case studies, exercises and applications of different stages of the business plan, where the students take an active role. - Development of a business plan, in which students reflect their business idea, viability and implementation of the business project. For the office hours¿ timetable, the regulation will be following.