Checking date: 04/06/2021


Course: 2021/2022

Brand and on line reputation management
(17479)
Study: Bachelor in Management of Information and Digital Contents (340)


Coordinating teacher: DE VRIES , ELINE LOUISE ELISABETH

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 6.0 ECTS

Course:
Semester:




Skills and learning outcomes
Description of contents: programme
1. eBrand concept, typologies 2. Functions of brands 3. Functional Attributes and Emotional Attributes 4. Brand Personality 5. Brand Identity 6. Monitoring of perceptions and associations 7. Crisis Management of Brands online
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Dawn McGruer. Dynamic Digital Marketing: Master the World of Online and Social Media Marketing to Grow Your Business. Wiley. 2019
Additional Bibliography
  • Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, and David J. Reibstein. . Marketing Metrics. PH Professional Business. PH Professional Business. 2010

The course syllabus may change due academic events or other reasons.