Checking date: 09/05/2018


Course: 2018/2019

Brand and on line reputation management
(17479)
Study: Bachelor in Management of Information and Digital Contents (340)


Coordinating teacher: LADO COUSTE, NORA RITA

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 6.0 ECTS

Course:
Semester:




Competences and skills that will be acquired and learning results. Further information on this link
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50
Basic Bibliography
  • Andy Beal, Judy Strauss . Radically Transparent: Monitoring and Managing Reputations Online. Wiley. 2008
  • Andy Stalman. Brand off on: El Branding del futuro. EDICIONES GESTION 2000. 2014
  • KEVIN LANE KELLER . Branding, Administración estratégica de Marca. PRENTICE HALL MEXICO. 2008
  • Rowles, Daniel . Digital branding a complete step-by-step guide to strategy, tectics and measurement. KOgan Page. 2008
Additional Bibliography
  • Andy Beal. Repped: 30 Days to a Better Online Reputation. Andy Beal/Marketing Pilgrim. 2014

The course syllabus and the academic weekly planning may change due academic events or other reasons.