Checking date: 16/05/2025 11:44:08


Course: 2025/2026

Creativity and design
(17478)
Bachelor in Management of Information and Digital Contents (Study Plan 2017) (Plan: 376 - Estudio: 340)


Coordinating teacher: DIAZ PEREZ, MARIA PALOMA

Department assigned to the subject: Computer Science and Engineering Department

Type: Electives
ECTS Credits: 6.0 ECTS

Course:
Semester:




Objectives
Formar a los alumnos en técnicas de ideación y diseño holísticas, participativas y creativas ¿ Desarrollar habilidades en la aplicación de métodos de diseño divergente y convergente ¿ Aplicar los conocimientos adquiridos en la ideación y diseño de propuestas novedosas de gestión de la información y contenidos digitales ¿ Fomentar un espíritu crítico y analítico para determinar la calidad, aplicabilidad y limitaciones de ideas y soluciones ¿ Fomentar la capacidad de trabajo en grupo
Learning Outcomes
K1: Know the principles and values of democracy and sustainable development, in particular, respect for human rights and fundamental rights, gender equality and non-discrimination, the principles of universal accessibility and climate change. K3: Identify and analyze research methodologies and sources to develop academic work in the field of digital information management S1: Plan and organize teamwork by making correct decisions based on available information and gathering data in digital environments. S2: Use the information by interpreting relevant data, avoiding plagiarism, and in accordance with the academic and professional conventions of the area of study, being able to evaluate the reliability and quality of said information. S12: Be able to advise on the definition of strategy and project management regarding tracking, indexing, content structuring, link building, etc C1: Know and be able to manage interpersonal skills on initiative, responsibility, conflict resolution, negotiation, among others, which are required in the professional field. C2: Be able to apply knowledge in a professional way in solving specific digital information management problems using the tools and techniques learned in the academic field C3: Demonstrate ability in the development and execution of digital content projects autonomously working in multidisciplinary teams. C4: Capacity for continuous autonomous learning that facilitates adaptation to new situations and the updating of knowledge in the field of digital information.
Description of contents: programme
1. Creativity and democratization of innovation 2. Introduction to product and process design 2.1 Design research 2.2 Action research 2.3 Participatory design and codesign 2.4 Emotional and semantic design 3. Design process 3.1. Problem Inquiry 3.2. Divergent and convergent design 3.3. Design thinking techniques 3.4. Design artefacts, patterns and guidelines 3.5. Prototyping 3.6. Usability, utility, acceptance and uX validation 4. Group Design project 4.1. Problem definition 4.2. Ideation and convergent design 4.3. Design artefacts and prototypes 4.4. Validation
Learning activities and methodology
AF1, AF2, AF3 The teaching methodology will combine lectures, hands-on exercises and a collaborative project in which design techniques will be applied to envision, design and validate innovative digital solutions. One of these activities will be a group project consisting in proposing a digital solution to a socially relevant problem following the processes and techniques introduced in the lectures and practiced in the hands-on exercises. Tutorship will follow the UC3M regulations and available slots will be published at Aula Global. Follow-up meetings to check the collaborative project and the contribution of each member will be assessed in meetings held in the classroom. Attendance to such meeting is mandatory for all members of the team.
Assessment System
  • % end-of-term-examination/test 20
  • % of continuous assessment (assigments, laboratory, practicals...) 80

Calendar of Continuous assessment


Extraordinary call: regulations
Basic Bibliography
  • Bruce Hanington. Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions. Rockport Publishers . 2012
  • Koskinen, I., Zimmerman, J., Binder, T., Redstrom, J., & Wensveen, S.. Design research through practice: From the lab, field, and showroom. Elsevier. 2011
  • Kumar, V.. 101 design methods: A structured approach for driving innovation in your organization. . John Wiley & Sons.. 2012
Recursos electrónicosElectronic Resources *
  • Paloma Diaz, Ignacio Aedo, Andrea Bellucci, Teresa Onorati · Interactive systems design : http://spoc.uc3m.es
Additional Bibliography
  • 101 design methods: A structured approach for driving innovation in your organization. . Kumar, V.. John Wiley & Sons.. 2012
(*) Access to some electronic resources may be restricted to members of the university community and require validation through Campus Global. If you try to connect from outside of the University you will need to set up a VPN


The course syllabus may change due academic events or other reasons.