Checking date: 04/07/2019


Course: 2019/2020

Prospective and competitive intelligence
(17472)
Study: Bachelor in Management of Information and Digital Contents (340)


Coordinating teacher: GARCIA ZORITA, JOSE CARLOS

Department assigned to the subject: Department of Library Science and Documentation

Type: Compulsory
ECTS Credits: 6.0 ECTS

Course:
Semester:




Competences and skills that will be acquired and learning results. Further information on this link
ABILITIES CB4: Make the students able to communicate information, ideas, problems and solutions to both an specialized and non specialized public CG4: To know research models and methods in the digital data ambit. CG5: to know basic soursing research methodology, analysis and interpretation in order to achieve integration of knowdledge in an academic work. CE4: To know how to collect, process, depurate and agregate data understanding the users and organizatios needs.
Description of contents: programme
1. theorical framework -definition and associated concepts: surveillance, prospective, inteligence. -Innovation and tecnologhy system -The role of the information 2. Corporate innovation 3. Competitive Intelligence 4. IC sources 5. Software and tools 6. corporate knowdledge management Analysis and futurology for decision-making
Learning activities and methodology
LEARNING ACTIVITIES Individual work for the study of developed and provided by Professor theoretical and practical materials. Individual work for problem solving and case studies. Theoretical and practical classes. Tutoring . Workgroups. Active participation in forums enabled by the teacher in the virtual learning platform. METHODOLOGY Exhibitions in class with teacher support and audiovisual media, in which the main concepts of the subject are developed and the literature is provided to supplement student learning . Critical reading recommended by the subject teacher texts: Newspaper articles , reports , manuals, and / or scholarly articles , either for subsequent class discussion , either to expand and consolidate knowledge . Solving practical cases , problems, etc. . posed by the teacher individually or in groups. Presentation and discussion in class or in the virtual forum for the course , under the moderation of teacher issues related to the content of the material, as well as case studies. Preparation of papers and reports individually or in groups. Readings developed and provided by the teacher to download from the virtual learning plattform learning
Assessment System
  • % end-of-term-examination 30
  • % of continuous assessment (assigments, laboratory, practicals...) 70
Basic Bibliography
  • Garcia Alsina, M.; Ortoll Spinet. . La inteligencia competitiva. Evolución histórica y fundamentos teóricos. Trea. 2012
  • Garcia Alsina, M.; Ortoll Spinet. . La inteligencia competitiva. Evolución histórica y fundamentos teóricos. Trea. 2012
  • Martín-Pozuelo Campillos, M. P. Prospectiva archivística, nuevas cuestiones y métodos de investigación científica. Revista española de documentaciópn científica, vol 33, n. 2. 2012
  • Martín-Pozuelo Campillos, M. P. Prospectiva archivística, nuevas cuestiones y métodos de investigación científica. Revista española de documentaciópn científica, vol 33, n. 2. 2012
  • Martín-Pozuelo, M. P. El observatorio de prospectiva archivística y sociedad: modelo de análisis para el estudio de la construcción social del futuro de la archivística. EN: Novas dimensoes da pesquisa e do ensiño da arquilovogia no Brasil. Rio de Janeiro: AAERJ, 2012, p. 11-34. 2012
  • Martín-Pozuelo, M. P; Moro-Cavero, M; Sanz-Baena. Factores clave para el futuro de la archivística. El profesional de la información, vol 33l, n.2. 2011
  • Martín-Pozuelo, M. P; Moro-Cavero, M; Sanz-Baena. Factores clave para el futuro de la archivística. El profesional de la información, vol 33l, n.2. 2011
Recursos electrónicosElectronic Resources *
Additional Bibliography
  • Arthur Allison, James Currall,Michael Moss and Susan Stuart. Digital identity matters. Journal of the American Society for Information Science and Technology Volume 56, Issue 4, pages 364¿372, 15 .
  • Gurpreet S Dhillon. Strategic Information Systems Planning: Readings and Cases. Semantic Books. 2014
(*) Access to some electronic resources may be restricted to members of the university community and require validation through Campus Global. If you try to connect from outside of the University you will need to set up a VPN


The course syllabus and the academic weekly planning may change due academic events or other reasons.