Checking date: 04/06/2021


Course: 2021/2022

Prospective and competitive intelligence
(17472)
Study: Bachelor in Management of Information and Digital Contents (340)


Coordinating teacher: GARCIA ZORITA, JOSE CARLOS

Department assigned to the subject: Department of Library Science and Documentation

Type: Compulsory
ECTS Credits: 6.0 ECTS

Course:
Semester:




Objectives
ABILITIES CB4: To ensure that students are able to communicate information, ideas, problems and solutions to both specialized and non-specialized audiences CG4: To know the models and research methods in the field of digital information. CG5 To know the basic methodology of source research, analysis and interpretation to achieve the integration of knowledge in an academic work. CE4: To know ways of collecting, processing, debugging and aggregating data, understanding the needs of users and organizations and how they need it. CE11: To know the complete life cycle of a project in development and commercialization of digital contents, from the commercial prospection and business intelligence, to the analysis of results after the distribution stage CE14: Have knowledge of business intelligence and web analytics tools and be able to interpret the resulting indicators and statistics. LEARNING OUTCOMES The student, after completing the course, must: Understand the value of competitive intelligence (CI) Understanding the different CI and VT models in the world To know the models of application of the CI to the organizations To know the main information resources for the study of the CI Understanding and applying the CI process To apply foresight strategies and techniques for the study of the future as an opportunity for change.
Skills and learning outcomes
Description of contents: programme
1.Theoretical framework 1.a. Definition and associated concepts: Vigilance, foresight, intelligence 1.b. The innovation and technology system. 1.c. The role of the technological information manager in the company 2. Innovation in the company 3. Competitive Intelligence (CI) 3.a. The sources for CI 3.b. CI Methods and Tools 4. Knowledge management in the company 4.a. Analysis and foresight for decision making
Learning activities and methodology
LEARNING ACTIVITIES 1. Individual study of theoretical and practical materials prepared and provided by the teachers. 2.Work individually for the resolution of problems and practical cases. 3. Theoretical and practical lessons. 4. Individual and Group Tutoring. 5. Work in groups. 6. Active participation in forums provided on the virtual teaching support platform. TEACHING AND LEARNING METHODOLOGY 1. Classroom presentations, with computer and audiovisual support, in which the main concepts of the subject are developed and the bibliography is provided to complement the students' learning. 2. Critical reading of suggested texts: press articles, reports, manuals and/or academic papers, either for their later discussion in class, or to expand and consolidate knowledge. 3. Solving practical cases, problems, etc., formulated individually or in groups. 4. Exposition and discussion in class or in the virtual forum of the course, on topics related to the content of the matter, as well as practical cases.
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Calendar of Continuous assessment
Basic Bibliography
  • Garcia Alsina, M.; Ortoll Spinet. . La inteligencia competitiva. Evolución histórica y fundamentos teóricos. Trea. 2012
  • HÅKANSSON, C. y NELKE, M.. Competitive intelligence for information professionals. Chandos Publishing. 2015 [Disponible on-line en Biblioteca.uc3m.es]
  • OECD. Manual de estadísticas de patentes de la OCDE. Madrid: Oficina Española de Patentes y Marcas, Ministry of Industry, Tourism and Trade. [Disponible on-line en Biblioteca.uc3m.es]]. 2010
Recursos electrónicosElectronic Resources *
Additional Bibliography
  • Arthur Allison, James Currall,Michael Moss and Susan Stuart. Digital identity matters. Journal of the American Society for Information Science and Technology Volume 56, Issue 4, pages 364¿372, 15 .
  • FRANCESCHINI, F.. Designing performance measurement systems: theory and practice of key performance indicators.. New York, NY: Springer Berlin Heidelberg. 2018
  • Gurpreet S Dhillon. Strategic Information Systems Planning: Readings and Cases. Semantic Books. 2014
  • ROSS, C.. Making sense of business reference: a guide for librarians and research professionals.. Chicago: American Library Association. ISBN 978-0-8389-1084-9.. 2013
Recursos electrónicosElectronic Resources *
(*) Access to some electronic resources may be restricted to members of the university community and require validation through Campus Global. If you try to connect from outside of the University you will need to set up a VPN


The course syllabus may change due academic events or other reasons.