Checking date: 09/04/2018


Course: 2018/2019

Social and market research
(17471)
Study: Bachelor in Management of Information and Digital Contents (340)


Coordinating teacher: BARROSO LUDEÑA, ALICIA

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 6.0 ECTS

Course:
Semester:




Students are expected to have completed
Competences and skills that will be acquired and learning results. Further information on this link
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40
Basic Bibliography
  • HAIR, J.F.; BUSH, R.P.; ORTINAU, D.J.. Marketing Research: within a changing information environment. McGraw-Hill/ Irwin. 2003
  • MALHOTRA, N.. "Marketing Research: An applied Orientation". Prentice Hall. 5ª Ed. 2006
Additional Bibliography
  • DILLON, W. R.; MADDEN, T. J.; FIRTLE, N.. Marketing Research Within a Changing Envioronment. McGraw Hill. . 2004

The course syllabus and the academic weekly planning may change due academic events or other reasons.