Practicum represents for the student the initiation to the performance of the profession in management of information and digital content in the field of companies, organizations, public or private institutions dedicated, in whole or in part, to the management of information and digital content , management of social networks and web environments, analytics, or digital marketing, among others.
With the completion of these professional activities, students are expected to obtain complete training and can put into practice the theoretical and practical knowledge acquired in their studies. All this, always, under the supervision and guidance of a professional of the company or organization in which the student is integrated as an internship student.