Checking date: 26/04/2018


Course: 2018/2019

Analitics and web positioning
(17465)
Study: Bachelor in Management of Information and Digital Contents (340)


Coordinating teacher: HERNANDEZ PEREZ, ANTONIO

Department assigned to the subject: Department of Library Science and Documentation

Type: Compulsory
ECTS Credits: 6.0 ECTS

Course:
Semester:




Students are expected to have completed
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Kaushik, Avinash . Analítica web 2.0: El arte de analizar resultados y la ciencia de centrarse en el cliente. Wiley (Trama Equipo Editorial). 2010
  • Martín, Diego C. SEO fácil y útil: cómo conseguir visitas a tu web con posicionamiento en buscadores. Martín. 2017
  • Riera, Bernat. Visibilidad online: 6 fases para el éxito digital de tu negocio. Riera. 2017
Additional Bibliography
  • Chardonneau, Ronan. Google Analytics. Analice el tráfico para orientar sus acciones de marketing web - 3ª edición. Ediciones ENI. 2017

The course syllabus and the academic weekly planning may change due academic events or other reasons.