Checking date: 18/04/2017


Course: 2018/2019

Digital Marketing
(17454)
Study: Bachelor in Management of Information and Digital Contents (340)


Coordinating teacher: LADO COUSTE, NORA RITA

Department assigned to the subject: Department of Business Administration

Type: Compulsory
ECTS Credits: 6.0 ECTS

Course:
Semester:




Competences and skills that will be acquired and learning results. Further information on this link
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40
Basic Bibliography
  • Damian Ryan. Understanding Digital Marketing . Kogan Page. 2016
  • Lambin, Jean-Jacques; Chumpitaz, Ruben; Schuiling, Isabelle . Market-driven Management,. Palgrave Macmillan, 2nd edition. 2007

The course syllabus and the academic weekly planning may change due academic events or other reasons.