Checking date: 06/05/2025 12:31:11


Course: 2025/2026

Web content management systems
(17357)
Bachelor in Management of Information and Digital Contents (Study Plan 2017) (Plan: 376 - Estudio: 340)


Coordinating teacher: CALZADA PRADO, FCO JAVIER

Department assigned to the subject: Library and Information Sciences Department

Type: Compulsory
ECTS Credits: 6.0 ECTS

Course:
Semester:




Requirements (Subjects that are assumed to be known)
Markup Languages Information Architecture
Objectives
After successful completion of this course, students should be able to: ·· Carry out a process leading to implementation and launch of a website where the flow, storage and retrieval of digital content on an organization can be sustained over time. ·· Suggest and implement tools and applications for such sites to allow both the search and retrieval of their content and recovery, positioning in web search engines and social media integration.
Learning Outcomes
K1: Know the principles and values of democracy and sustainable development, in particular, respect for human rights and fundamental rights, gender equality and non-discrimination, the principles of universal accessibility and climate change. K2: Know basic humanistic contents, oral and written expression, following ethical principles and completing a multidisciplinary training profile. K3: Identify and analyze research methodologies and sources to develop academic work in the field of digital information management K4: Understand and apply the fundamental theories, instruments and techniques to manage information in digital media, covering its organization, control, communication and preservation K5: Know the fundamental theories, instruments and techniques for managing information in digital media, covering its organization, control, communication and preservation K6: Know models of information retrieval and visualization using database systems and visual representation methods. K9: Know the principles of user-centered design for digital products, including the use of usability techniques and planning of interactive publications, ensuring an accessible and effective experience for users. S1: Plan and organize teamwork by making correct decisions based on available information and gathering data in digital environments. S2: Use the information by interpreting relevant data, avoiding plagiarism, and in accordance with the academic and professional conventions of the area of study, being able to evaluate the reliability and quality of said information. S3: Apply digital information management principles in different organizational environments, ensuring effective communication of processes and results to stakeholders. S5: Be able to design, manage, and operate with information through database systems, demonstrating skill in information retrieval and the use of query languages to meet complex information needs. S6: Be able to collect, process, cleanse and aggregate data by understanding the needs of users and organizations and how they need them. S7: Experiment with data visualization tools to represent information intuitively, properly presenting the results to different types of audiences. S8: Develop skills in the creation of digital content and multimedia editing by applying usability principles. S9: Execute digital marketing strategies and analysis of results for the promotion and optimization of products online S11: Operate on social networks and manage user communities, ensuring audience growth and loyalty. S12: Be able to advise on the definition of strategy and project management regarding tracking, indexing, content structuring, link building, etc C1: Know and be able to manage interpersonal skills on initiative, responsibility, conflict resolution, negotiation, among others, which are required in the professional field. C2: Be able to apply knowledge in a professional way in solving specific digital information management problems using the tools and techniques learned in the academic field C3: Demonstrate ability in the development and execution of digital content projects autonomously working in multidisciplinary teams. C4: Capacity for continuous autonomous learning that facilitates adaptation to new situations and the updating of knowledge in the field of digital information.
Description of contents: programme
1. Introduction to Web Content Management Systems (WCMS): definition, evolution, characteristics and types 2. Planning, design and implementation of WCMS 3. Security and privacy 4. Web services: e-commerce 5. Accessibility 6. Performance and sustainability 7. Content creation and management 8. Internal and external search engines
Learning activities and methodology
This 6 ECTS credit course (equivaltent to about 150 hours of work by the student) includes the following types of training activities, distributed over 14 weeks: - In the classroom: lectures and practical classes (28 sessions, 42 on-site hours) based on presentations, demonstrations and in-class activities. Theoretical exploration questions as preparation prior to the lectures and quick comprehension questions at the end of the sessions. A quiz for each unit, carried out in class, to support the continuous study of the course. Exercises and tasks related to a global course project that students will carry out in groups in a guided but independent way and whose results will be presented at the end of the course. - Outside the classroom: up to 106 hours of individual study of learning materials, online resources, readings, etc. Preparation of theoretical exploration questions, quizzes, exercises and assignments of the subject project. Preparation of the final exam (2 hours of exam). - Office hours: follow-up and support sessions, at the students' request. 2 hours per week, as part of the hours of preparation of the subject outside the classroom.
Assessment System
  • % end-of-term-examination/test 30
  • % of continuous assessment (assigments, laboratory, practicals...) 70

Calendar of Continuous assessment


Extraordinary call: regulations
Basic Bibliography
  • Barker, D.. Web Content Management. O'Reilly Media. 2016
  • Baumgartner, S.. Decoupled Applications and Composable Web Architectures. O'Reilly Media. 2023
  • Cunningham, K.. Accesibility Handbook. O'Reilly Media. 2012
  • Edgar, M.. Speed Metrics Guide: Choosing the Right Metrics to Use When Evaluating Websites. Apress. 2024
  • Emond, J. & Steins, C.. Pro Web Project Management. Apress. 2011
  • Feinleib, D.. Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't. Apress. 2017
  • Firtman, M.. High Performance Mobile Web. O'Reilly Media. 2016
  • Frick, T.. Designing for Sustainability. O'Reilly Media. 2016
  • Gilbert, R.M.. Inclusive Design for a Digital World: Designing with Accesibility in Mind. Apress. 2019
  • Greenwood, T.. Sustainable Web Design. A Book Apart. 2021
  • Lewandowski, D.. Understanding Search Engines. Springer. 2023
  • Lister, T.. WordPress Styling with Blocks, Patterns, Templates, and Themes. Packt Publishing. 2024
  • MacDonald, M.. WordPress: The Missing Manual, 3rd ed.. O'Reilly Media. 2020
  • Rauland, P.. Mastering Woocommerce 4: build complete e-commerce websites with wordpress and woocommerce from scratch. Packt Publishing. 2020
  • Rockley, A. y Cooper, C.. Managing Enterprise Content: A Unified Content Strategy. 2nd ed.. New Riders. 2012
  • Shivakumar, S.K.. Modern Web Performance Optimization: Methods, Tools, and Patterns to Speed Up Digital Platforms. Apress. 2020
  • Sims, L.. Building Your Online Store With WordPress and WooCommerce: Learn to Leverage the Critical Role E-commerce Plays in Today¿s Competitive Marketplace. Apress. 2018
  • Staiano, F.. Designing and Prototyping Interfaces with Figma: Learn essential UX/UI design principles by creating interactive prototypes for mobile, tablet, and desktop. Packt Publishing. 2023
  • Stull, E.. UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers. Apress. 2018
Recursos electrónicosElectronic Resources *
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The course syllabus may change due academic events or other reasons.