Markup Languages Information Architecture

After successful completion of this course, students should be able to: ·· Carry out a process leading to implementation and launch of a website where the flow, storage and retrieval of digital content on an organization can be sustained over time. ·· Suggest and implement tools and applications for such sites to allow both the search and retrieval of their content and recovery, positioning in web search engines and social media integration.

K1: Know the principles and values of democracy and sustainable development, in particular, respect for human rights and fundamental rights, gender equality and non-discrimination, the principles of universal accessibility and climate change. K2: Know basic humanistic contents, oral and written expression, following ethical principles and completing a multidisciplinary training profile. K3: Identify and analyze research methodologies and sources to develop academic work in the field of digital information management K4: Understand and apply the fundamental theories, instruments and techniques to manage information in digital media, covering its organization, control, communication and preservation K5: Know the fundamental theories, instruments and techniques for managing information in digital media, covering its organization, control, communication and preservation K6: Know models of information retrieval and visualization using database systems and visual representation methods. K9: Know the principles of user-centered design for digital products, including the use of usability techniques and planning of interactive publications, ensuring an accessible and effective experience for users. S1: Plan and organize teamwork by making correct decisions based on available information and gathering data in digital environments. S2: Use the information by interpreting relevant data, avoiding plagiarism, and in accordance with the academic and professional conventions of the area of study, being able to evaluate the reliability and quality of said information. S3: Apply digital information management principles in different organizational environments, ensuring effective communication of processes and results to stakeholders. S5: Be able to design, manage, and operate with information through database systems, demonstrating skill in information retrieval and the use of query languages to meet complex information needs. S6: Be able to collect, process, cleanse and aggregate data by understanding the needs of users and organizations and how they need them. S7: Experiment with data visualization tools to represent information intuitively, properly presenting the results to different types of audiences. S8: Develop skills in the creation of digital content and multimedia editing by applying usability principles. S9: Execute digital marketing strategies and analysis of results for the promotion and optimization of products online S11: Operate on social networks and manage user communities, ensuring audience growth and loyalty. S12: Be able to advise on the definition of strategy and project management regarding tracking, indexing, content structuring, link building, etc C1: Know and be able to manage interpersonal skills on initiative, responsibility, conflict resolution, negotiation, among others, which are required in the professional field. C2: Be able to apply knowledge in a professional way in solving specific digital information management problems using the tools and techniques learned in the academic field C3: Demonstrate ability in the development and execution of digital content projects autonomously working in multidisciplinary teams. C4: Capacity for continuous autonomous learning that facilitates adaptation to new situations and the updating of knowledge in the field of digital information.

1. Introduction to Web Content Management Systems (WCMS): definition, evolution, characteristics and types 2. Planning, design and implementation of WCMS 3. Security and privacy 4. Web services: e-commerce 5. Accessibility 6. Performance and sustainability 7. Content creation and management 8. Internal and external search engines

This 6 ECTS credit course (equivaltent to about 150 hours of work by the student) includes the following types of training activities, distributed over 14 weeks: - In the classroom: lectures and practical classes (28 sessions, 42 on-site hours) based on presentations, demonstrations and in-class activities. Theoretical exploration questions as preparation prior to the lectures and quick comprehension questions at the end of the sessions. A quiz for each unit, carried out in class, to support the continuous study of the course. Exercises and tasks related to a global course project that students will carry out in groups in a guided but independent way and whose results will be presented at the end of the course. - Outside the classroom: up to 106 hours of individual study of learning materials, online resources, readings, etc. Preparation of theoretical exploration questions, quizzes, exercises and assignments of the subject project. Preparation of the final exam (2 hours of exam). - Office hours: follow-up and support sessions, at the students' request. 2 hours per week, as part of the hours of preparation of the subject outside the classroom.