Students are not expected to have any previous knowledge about the ideas introduced in the course

The basic goal of this course is the analysis of Communication and Information in the contemporary world. The student will acquire the capacity for reflection on communicative and informative facts through the knowledge of terminology, concepts and main theories as well as the practical implications in the field At the completion of this course, students will 1. Become familiar with both conceptual and terminological current concepts related to Information and Communication. 2. Recognize basic concepts associated with Information and Documentation, their types and properties. 3. Identify information problems in different media and develop effective strategies for their resolution. 4. Know the characteristics of information flows and information lifecycle in several environments. 5. Understand characteristics and evolution of the Information Society and the Knowledge Society 6. Recognize the implications of the use of ICT for the field of Information and Communication 7. Identify the main information intermediaries in the current Society: libraries, archives and documentation centers both in their physical version and in their role as providers of digital information services.

K1: Know the principles and values of democracy and sustainable development, in particular, respect for human rights and fundamental rights, gender equality and non-discrimination, the principles of universal accessibility and climate change. K2: Know basic humanistic contents, oral and written expression, following ethical principles and completing a multidisciplinary training profile. K3: Identify and analyze research methodologies and sources to develop academic work in the field of digital information management K4: Understand and apply the fundamental theories, instruments and techniques to manage information in digital media, covering its organization, control, communication and preservation K5: Know the fundamental theories, instruments and techniques for managing information in digital media, covering its organization, control, communication and preservation S1: Plan and organize teamwork by making correct decisions based on available information and gathering data in digital environments. S2: Use the information by interpreting relevant data, avoiding plagiarism, and in accordance with the academic and professional conventions of the area of study, being able to evaluate the reliability and quality of said information. S3: Apply digital information management principles in different organizational environments, ensuring effective communication of processes and results to stakeholders. S5: Be able to design, manage, and operate with information through database systems, demonstrating skill in information retrieval and the use of query languages to meet complex information needs. S6: Be able to collect, process, cleanse and aggregate data by understanding the needs of users and organizations and how they need them. S7: Experiment with data visualization tools to represent information intuitively, properly presenting the results to different types of audiences. S8: Develop skills in the creation of digital content and multimedia editing by applying usability principles. S11: Operate on social networks and manage user communities, ensuring audience growth and loyalty. S12: Be able to advise on the definition of strategy and project management regarding tracking, indexing, content structuring, link building, etc C1: Know and be able to manage interpersonal skills on initiative, responsibility, conflict resolution, negotiation, among others, which are required in the professional field. C2: Be able to apply knowledge in a professional way in solving specific digital information management problems using the tools and techniques learned in the academic field C3: Demonstrate ability in the development and execution of digital content projects autonomously working in multidisciplinary teams. C4: Capacity for continuous autonomous learning that facilitates adaptation to new situations and the updating of knowledge in the field of digital information.

Unit 1: The Context: Information Society& Knowledge Society Unit 2. Concept of Information. Theory of Information Unit 3. Communication Theory Unit 4. Digital Information and Society Unit 5. Social Internet: Social media as platform and source of information Unit 6. Digital Media Unit 7. The role of content providers in the digital world

Develop appropriate theoretical and practical knowledge (4 ECTS) through classes , with the support of specialized bibliography, seminars and workshops about tools, physical and virtual discussions , problem solving and individual and group activities. Acquisition of abilities and skills (2 ECTS) to identify the main resources and problems related to information and Communication and its practical applications on a daily basis. The days and hours of tutorship sessions for each group will be available in the course space in Aula Global.