Theoretical knowledge acquisition (3 ECTS), through lectures, teaching materials prepared by the instructor, online tutorials, readings, and students' individual study.
Acquisition of skills and abilities (3 ECTS), through the realization of web positioning projects, analytics and digital marketing plans, both individually and/or in groups.
The methodology of this course involves learning as a process of construction, and teaching as a support. Thus the teaching-learning process will encourage continuous learning and collaborative students, facilitating the exchange of experience between them.
The practical activities of the course are organized around the phases of realization of a group project, the objective of which is to create and position a website, as well as the necessary utilities and applications. The completion and delivery of the activities is therefore necessary for the progressive realization of the project.