1. Introduction to marketing: strategic and operational marketing. Analysis of the marketing environment.
2. Market research in marketing
3. Consumer behavior
4. Segmentation and positioning.
5. The marketing mix: price, product and brand strategy, communication and commercial promotion, and distribution channels management.
6. Marketing in the digital age: integrating offline and online strategies
7. Digital marketing tools: SEM / SEO, display, affiliation, email, remarketing.
8. Content Marketing and Social Networks
9. Marketing plan