Checking date: 04/07/2021

Course: 2021/2022

Archives, competitive intelligence and digital identity
Study: Master in Libraries, Archives and Digital Continuity (335)

Coordinating teacher: ARAGON GONZALEZ, INES

Department assigned to the subject: Department of Library Science and Documentation

Type: Electives
ECTS Credits: 6.0 ECTS


BASIC SKILLS BS 7. Enable students to apply their achieved knowledge and their problem solving abilities in new environments and multidisciplinar contexts related to their studies BS 9. Enable students to communicate their conclussions and knowledge to specialized and non specialized audiences in a clear way. GENERAL SKILLS GS 2. To identify innovaive lines of tecnology applied to libraries, archives, ande documentation centers GS 3. Un dertaking possible poryets for its development GS 5. To manage archives, libraries and digital centers in a range of amtits, in both privatte and public sector GS 6. To ackonowledge teh increasing imporatnce of team word in teh professional amit, demostrating ability to adapata in differente proffesional environments whit flently in tehri comunicattion GS 7. To apreciatate meticoulous word, when planificating, organizating ande developing theri own activiteis whit iniciative, creativity and responsability SPECIFIC SKILLS SS 2. To know and to apply the principles and management techniques to achieve the efficiency of the human team in the provision of services SS 8. To apply methodologies and tools that allow offering an agile, effective and adapted and evaluable response to risks or alterations that endanger the digital continuity of the organization. COURSE LEARNING RESULTS After passing the course the student should: - Integration of the value of the competitive intelligence (IC) in the archive ande the digital continuity - To know the different models of IC and VT in the world - To know the models of application of the IC the organizations - To know the principal resources of information for the study of the IC - Integration of the process of the IC - To know and to apply strategies and market technologies for the study of the future as an opportunity of change - To know and to define strategies for the construction and the suitable management of a digital identity.
Skills and learning outcomes
Description of contents: programme
Ttheory UNIT 1 MEET THE MIDDLE. COMPETITIVE INTELLIGENCE SURVEILLANCE AND COMPETITIVE 1 Competitive intelligence: concepts and process 1.1. Information and intelligence: what is and what is not competitive intelligence (CI) 1.2. Environment of competitive intelligence. 1.3. Competitive versus competitive intelligence surveillance. 1.4. Origin and evolution 2 The process 3 Models of competitive intelligence in the world 4 Information Resources. UNIT 2 ANTICIPATE CHANGES: STRATEGIC FORESIGHT. CONCEPTS, KEY IDEAS, METHODOLOGY. 1. future studies 2 Planning, Research and Strategy 3 Key ideas of prospective 4 The process of prospective UNIT 3 BE PRESENT: DIGITAL FILES AND IDENTITY 1 Concept of digital identity 2 Digital Identity Management 3 Tools 4 Strategies Practice 1. Critical readings 2. Forecast and case studies focused on Archival and Records management business
Learning activities and methodology
LEARNING ACTIVITIES MD 1. Individual work for the study of developed and provided by Professor theoretical and practical materials. MD 2. Individual work for problem solving and case studies. MD 3. Theoretical and practical classes. MD 4. Tutoring . MD 5. Workgroups. MD 6. Active participation in forums enabled by the teacher in the virtual learning platform. METHODOLOGY Exhibitions in class with teacher support and audiovisual media, in which the main concepts of the subject are developed and the literature is provided to supplement student learning . Critical reading recommended by the subject teacher texts: Newspaper articles , reports , manuals, and / or scholarly articles , either for subsequent class discussion , either to expand and consolidate knowledge . Solving practical cases , problems, etc. . posed by the teacher individually or in groups. Presentation and discussion in class or in the virtual forum for the course , under the moderation of teacher issues related to the content of the material, as well as case studies. Preparation of papers and reports individually or in groups. Readings developed and provided by the teacher to download from the virtual learning plattform learning
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50
Calendar of Continuous assessment
Basic Bibliography
  • García Alsina, M.; Ortoll Espinet, E. . La inteligencia competitiva. Evolución histórica y fundamentos teóricos. . Ediciones TREA. 2012
  • Martin-Pozuelo, María-Paz, Moro-Cabero, Manuela y Sanz-Baena, Cristina.. Factores clave para el futuro de la archivística. El profesional de la información . Revista española de documentación científica . Vol. 33, Nº 2 p. 201-224. (2010),. 2010
  • Martín-Pozuelo Campillos, María Paz. Prospectiva archivística: nuevas cuestiones, enfoques y métodos de investigación científi. Revista española de documentación científica . Vol. 33, Nº 2 p. 201-224. 2010
  • Martín-Pozuelo, María Paz.. El observatorio de prospectiva archivística y sociedad: modelo de análisis para el estudio de la construcción social del futuro de la archivística. En: Novas dimensoes da pesquisa e do ensiño da arquilovogia no Brasil. Rio de Janeiro: AAERJ, 2012, p. 11-34.
  • Muñoz Cañavate, A.. Recursos de información para la inteligencia competitiva. Una guía para la toma de decisiones.. Edciones TREA. 2012
Recursos electrónicosElectronic Resources *
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The course syllabus and the academic weekly planning may change due academic events or other reasons.