Checking date: 23/05/2023


Course: 2023/2024

Archives, competitive intelligence and digital identity
(17880)
Master in Libraries, Archives and Digital Continuity (Plan: 500 - Estudio: 335)
EPH


Coordinating teacher: ARAGON GONZALEZ, INES

Department assigned to the subject: Library and Information Sciences Department

Type: Electives
ECTS Credits: 6.0 ECTS

Course:
Semester:




Objectives
- Integration of the value of the competitive intelligence (IC) in the archive ande the digital continuity. - To know the different models of IC and VT in the world. - To know the models of application of the IC the organizations. - To know the principal resources of information for the study of the IC. - Integration of the process of the IC. - To know and to apply strategies and market technologies for the study of the future as an opportunity of change. - To know and to define strategies for the construction and the suitable management of a digital identity.
Skills and learning outcomes
Description of contents: programme
UNIT 1 MEET THE MIDDLE. COMPETITIVE INTELLIGENCE SURVEILLANCE AND COMPETITIVE 1 Competitive intelligence: concepts and process 1.1. Information and intelligence: what is and what is not competitive intelligence (CI). 1.2. Environment of competitive intelligence. 1.3. Competitive versus competitive intelligence surveillance. 1.4. Origin and evolution. 2 The process. 3 Models of competitive intelligence in the world. 4 Information Resources. UNIT 2 ANTICIPATE CHANGES: STRATEGIC FORESIGHT. CONCEPTS, KEY IDEAS, METHODOLOGY. 1 Future studies. 2 Planning, Research and Strategy. 3 Key ideas of prospective. 4 The process of prospective. UNIT 3 BE PRESENT: DIGITAL FILES AND IDENTITY 1 Concept of digital identity. 2 Digital Identity Management. 3 Tools. 4 Strategies.
Learning activities and methodology
LEARNING ACTIVITIES MD 1. Individual work for the study of developed and provided by Professor theoretical and practical materials. MD 2. Individual work for problem solving and case studies. MD 3. Theoretical and practical classes. MD 4. Tutoring. MD 5. Workgroups. MD 6. Active participation in forums enabled by the teacher in the virtual learning platform. METHODOLOGY Exhibitions in class with teacher support and audiovisual media, in which the main concepts of the subject are developed and the literature is provided to supplement student learning. Critical reading recommended by the subject teacher texts: Newspaper articles , reports , manuals, and / or scholarly articles , either for subsequent class discussion , either to expand and consolidate knowledge. Solving practical cases , problems, etc. . posed by the teacher individually or in groups. Presentation and discussion in class or in the virtual forum for the course , under the moderation of teacher issues related to the content of the material, as well as case studies. Preparation of papers and reports individually or in groups. Readings developed and provided by the teacher to download from the virtual learning plattform learning.
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50
Calendar of Continuous assessment
Basic Bibliography
  • García Alsina, M.; Ortoll Espinet, E. . La inteligencia competitiva. Evolución histórica y fundamentos teóricos. . Ediciones TREA. 2012
  • Martin-Pozuelo, María-Paz, Moro-Cabero, Manuela y Sanz-Baena, Cristina.. Factores clave para el futuro de la archivística. El profesional de la información . Revista española de documentación científica . Vol. 33, Nº 2 p. 201-224. (2010),. 2010
  • Martín-Pozuelo Campillos, María Paz. Prospectiva archivística: nuevas cuestiones, enfoques y métodos de investigación científi. Revista española de documentación científica . Vol. 33, Nº 2 p. 201-224. 2010
  • Martín-Pozuelo, María Paz.. El observatorio de prospectiva archivística y sociedad: modelo de análisis para el estudio de la construcción social del futuro de la archivística. En: Novas dimensoes da pesquisa e do ensiño da arquilovogia no Brasil. Rio de Janeiro: AAERJ, 2012, p. 11-34.
  • Muñoz Cañavate, A.. Recursos de información para la inteligencia competitiva. Una guía para la toma de decisiones.. Edciones TREA. 2012
Recursos electrónicosElectronic Resources *
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The course syllabus may change due academic events or other reasons.