Checking date: 25/04/2023

Course: 2023/2024

Social Web
Master in Libraries, Archives and Digital Continuity (Plan: 500 - Estudio: 335)

Coordinating teacher: MARTINEZ CARDAMA, SARA

Department assigned to the subject: Library and Information Sciences Department

Type: Electives
ECTS Credits: 3.0 ECTS


CONTRIBUTION TO SUBJECT LEARNING RESULTS: After successful completion of this course, students will: - Know the main products, services, experiences, and best practices in the creation of virtual participatory spaces and social collaboration in library and information services settings. - Be able to analyse different social technologies through the empirical study of various social systems (social network analysis) and will be able to develop criteria for their evaluation. - Know how to plan, design, and manage a social web system in digital information services settings. BASIC SUBJECT COMPETENCIES TO WHICH THIS COURSE CONTRIBUTES: GENERAL SUBJECT COMPETENCIES TO WHICH THIS COURSE CONTRIBUTES: Specialization track: Libraries and digital information services.
Skills and learning outcomes
Description of contents: programme
Social media and Social Web is an increasingly popular phenomenon. The concept of Social Web together with the Web 2.0 are creating new guidelines on the behavior of users and the managers of digital information services. The term 'Social Web' has different scope, and is generally used to describe how Web users interact with different purposes and interests. Social Web is an attitude that involves interaction and participation of users in the construction of content and the Web. From a functional point of view social Web could be defined with three letters 'SCB': Share, Comment and Build. The Social Web certainly involves the construction of collective knowledge, whose synergy is creating new trends and new technologies that must be taken into account when implementing new digital information services. Contents of this course: - EVOLUTION OF THE WEB. What is Social Web, Web 2.0, etc. History and precursors of the Social Web. Social Web and Digital Libraries. - PUBLISH AND SHARE. Leading Social Web tools and technologies involved. - VIRTUAL COMMUNITIES. (Types of communities, network interactions, user types, event types, etc..). Horizontal and vertical social networks. - STRATEGIES FOR DESIGN AND IMPLEMENTING SOCIAL NETWORKS. Communication. Monitoring, metrics - ETHICS, PRIVACY, TRUST AND DIGITAL REPUTATION MANAGEMENT - FUTURE DIRECTIONS OF THE SOCIAL WEB (Linked data, SSW).
Learning activities and methodology
The methodology involves learning as a process of construction, and teaching as a support. Thus, the teaching-learning process will encourage the students' constant and collaborative learning, facilitating the exchange of experiences in the multidimensionality of the Social Web. TRAINING ACTIVITIES OF THE STUDY PLAN AF1 Individual work for the study of theoretical and practical materials elaborated and contributed by the teacher AF2 Individual work for problem solving and case studies AF3 Theoretical-practical classes AF4 Tutorials AF5 Group work AF6 Active participation in forums enabled by the professor in the virtual educational platform AF7 Perform self-assessment analytics of the activities designed The main elements of this methodology are: MD1: Presentations by the professor with support of computer and audiovisual media, in which the main concepts of the subject are developed and the bibliography is provided to complement the students' learning. MD2: Critical reading of texts recommended by the professor. MD3 Resolution of practical cases, problems, etc., raised by the professor individually or in a group MD4 Exposition and discussion in class, under the moderation of the professor of issues related to social media, as well as practical cases MD5 Preparation of individual and group work and reports MD6 Reading of theoretical and practical teaching materials TUTORIALS The schedules of the tutorials, adjusted to the provisions of the University, may be consulted in the teaching and learning platform (Global Classroom). They will include at least two sections, one for face-to-face and a virtual one. In addition to these officially fixed tutorials, students can request and arrange with the teacher tutorials online or offline outside of those schedules.
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50
Calendar of Continuous assessment
Basic Bibliography
  • ANDERSON, Cordelia. Library Marketing and Communications: Strategies to Increase Relevance and Results. ALA. 2020
  • EVANS, W. Building library 3.0: issues in creating a culture of participation. Chandos. 2009
  • POLGER, Mark Aaron. Library Marketing Basics. Rowman & Littlefield. 2019
  • SOLOMON, Laura. The Librarian's Nitty-Gritty Guide to Content Marketing. ALA Editions. 2016

The course syllabus may change due academic events or other reasons.