CB8, That students are able to integrate knowledge and face the complexity of making judgments based on information that, being incomplete or limited, includes reflections on social and ethical responsibilities linked to the application of their knowledge and judgments.
CB9, That students know how to communicate their conclusions and the knowledge and ultimate reasons that sustain them to specialized and non-specialized audiences in a clear and unambiguous way.
CG5, To know the new trends in advertising communication according to the changes of the digital society.
CE9, To develop and manage advertising productions aimed at traditional media and multimedia.
CE10, To identify and define communication objectives and design the most appropriate strategies in the dialogue between brands and consumers.
To provide knowledge regarding the world of promotional or commercial messages writing, focused on the persuasion of the public through the use of different formats.
To grant the knowledge for the planning, development and postproduction of printed works applying creativity in their development.
Creative and original management of tools for digital editing, layout and composition.
To acquire knowledge about design criteria, use of color and typography.