CB8, That students are able to integrate knowledge and face the complexity of making judgments based on information that, being incomplete or limited, includes reflections on social and ethical responsibilities linked to the application of their knowledge and judgments.
CB10, That students have the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.
CG4, To identify the brands strategy in the current saturated advertising market.
CE4, To plan emerging actions in the field of new advertising communication.
CE7, To analyze market data to design a strategic communication plan.
CE10, To identify and define communication objectives and design the most appropriate strategies in the dialogue between brands and consumers.
To know the main dimensions and constructs relevant to strategic brand management, as well as their metrics.
To be able to set and establish the most appropriate communication and advertising objectives according to brand values and budgetary restrictions.
To design strategies that optimize the dialogue between consumers and brands, enhancing interactivity.