-Lectures in class by the lecturer with the support of audiovisual media, in which the main concepts of the course will be developed. Bibliography will be provideed in order to complement the knowledge of the students.
-Critical review of readings and audiovisual material suggested by the lecturer: press articles, videos, advertising campaigns, reports, manuals and academic articles, either for class' discussion or for students to amplify and consolidate the courses's content.
-Resolution of advertising and communication case studies posed by the lecturer, in an individual or group manner.
-Presentation and discussion in class, under the lecturer's moderation, of topics related to the course as well as case studies.
-Assignments and reports done by students in an indivisual or group manner.