CB8, That students are able to integrate knowledge and face the complexity of making judgments based on information that, being incomplete or limited, includes reflections on social and ethical responsibilities linked to the application of their knowledge and judgments.
CB9, That students know how to communicate their conclusions and the knowledge and ultimate reasons that sustain them to specialized and non-specialized audiences in a clear and unambiguous way.
CG5, To know the new trends in advertising communication according to the changes of the digital society.
CE3, To identify creative techniques from the creation of the concept to the advertising campaign.
CE9, To develop and manage advertising productions aimed at traditional media and multimedia.
To acquire the knowledge to use the necessary tools in the management and planning of advertising communication activities ranging from the production management of projects in the field of advertising, to the techniques to implement the brand strategy.
To learn the functions and objectives of the audiovisual production area in the field of advertising, as well as the analysis from the advertising point of view in this area of production.