Checking date: 10/10/2019

Course: 2019/2020

Advertising Laboratory Practices
Study: Master in Advertising Communication (326)

Coordinating teacher: LADO COUSTE, NORA RITA

Department assigned to the subject: Institute for the Development of Enterprises and Markets (INDEM)

Type: Electives
ECTS Credits: 6.0 ECTS


Students are expected to have completed
Competences and skills that will be acquired and learning results.
CB7, That students know how to apply the acquired knowledge and their ability to solve problems in new or unfamiliar environments within broader (or multidisciplinary) contexts related to their area of study. CB8, That students are able to integrate knowledge and face the complexity of making judgments based on information that, being incomplete or limited, includes reflections on social and ethical responsibilities linked to the application of their knowledge and judgments. CB9, That students know how to communicate their conclusions and the knowledge and ultimate reasons that sustain them to specialized and non-specialized audiences in a clear and unambiguous way. CB10, That students have the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous. CG2, To understand the functioning of creative processes in advertising communication. CG3, To apply marketing research tools in the field of advertising communication. CG4, To identify the brands strategy in the current saturated advertising market. CG5, To know the new trends in advertising communication according to the changes of the digital society. CE3, To identify creative techniques from the creation of the concept to the advertising campaign. CE4, To plan emerging actions in the field of new advertising communication. CE5, To identify research problems and apply the most relevant qualitative and quantitative methodologies and tools in each case for the study of communicative phenomena in Advertising. CE6, To apply market research to evaluate advertising effectiveness. CE7, To analyze market data to design a strategic communication plan. CE8, To identify the main models of new consumer behavior and the determining variables. CE9, To develop and manage advertising productions aimed at traditional media and multimedia. CE10, To identify and define communication objectives and design the most appropriate strategies in the dialogue between brands and consumers.
Assessment System
  • % end-of-term-examination 100
  • % of continuous assessment (assigments, laboratory, practicals...) 0

The course syllabus and the academic weekly planning may change due academic events or other reasons.