From a political science perspective, the analysis focuses on the political communication ecosystem and the effects of the dynamics that occur within this space. Special attention is paid to the role played by various political actors, the interactions among them, and mainly, the impact these have on citizen. Additionally, the effects of the current model of political communication on the political process and the quality of democratic systems are examined, including phenomena such as misinformation, information processing, hate speech, or emotional responses to political stimuli.