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Course: 2023/2024

Master Thesis - Business Plan

(18952)

Master In Business Administration - MBA (Plan: 466 - Estudio: 301)

EPE

Coordinating teacher: MUÑOZ BULLON, FERNANDO

Department assigned to the subject: Business Administration Department

Type: Master Final Project

ECTS Credits: 6.0 ECTS

Course: 1º

Semester: 2º

Requirements (Subjects that are assumed to be known)

All the core courses and all the elective courses that are necessary to comply with the credits established in the curriculum.

Objectives

Students must integrate and apply the knowledge and abilities acquired in the MBA by conducting a business plan exercise in which they have to show their analytical skills, and specifically their ability to compare alternatives and be able to identify the best ones. Students must also be able to communicate their results effectively, both orally and in writing. The assessment will take two aspects into account: 1) The oral defense. 2) The written business plan document.

Skills and learning outcomes

Link to document

Description of contents: programme

The aim of the classes to provide students with knowledge about entrepreneurship and to supervise their business plans. The business plan must comprise the following aspects: 1. Definition of the project 2. Operations plan 3. Investment plan 4. Organizational structure 5. Marketing plan 6. Sales plan 7. Economic and financial analysis

Learning activities and methodology

Throughout the year, students must work in teams to identify a business idea and to develop all the aspects of the business plan. This takes place under the supervision of faculty and is supported by theoretical and practical classes. In the final phase of the project, each member of a team has to take more specific responsibility over one of the areas of the business plan and must write the report that describes that part of the plan. Each of these reports must be written in a way that is consistent with the other reports. The process finishes with an oral presentation that is done by teams and in which the evaluation committee can ask questions about any of the areas of the project to any of the members of the team. LEARNING ACTIVITIES Theoretical and practical classes (20 hours) Tutoring (20 hours) Teamwork (120 hours) Individual student work (50 hours) TEACHING METHODOLOGY Classes im which the professor will explain the main concepts and methods and will provide bibliographic references to complement student learning. Class discussions and case studies. Individual and team assignments.

Assessment System

CONTINUOUS EVALUATION - Tutor's report (40%)

This grade reflects the performance of the student in his/her work on the business plan   throughout the academic year, based on the meetings with his/her advisor and the reports that each team has to present and that are evaluated by the advisor. This grade is given by the advisor based on this information.


ORAL DEFENSE - FINAL EXAM (60%)

The final exam grade is the grade that the evaluation committee gives to the written document that each student presents, and to the oral group presentation.

The University uses the Turnitin Feedback Studio software within Aula Global to screen the documents submitted by the students. This software compares the originality of the work delivered by each student with millions of electronic resources and detects the parts of the text that coincide with parts of previously existing documents. If the student has correctly quoted the relevant text and has included complete bibliographic references of the documents used as a source, this will not be identified as plagiarism.

% end-of-term-examination 60
% of continuous assessment (assigments, laboratory, practicals...) 40

Calendar of Continuous assessment

Basic Bibliography

Bhide, A. . Origin and Evolution of New Businesses. Oxford University Press. . 2000
Drucker, P.. Innovation and Entrepreneurship. Butterworth-Heinneman. 1994
Hisrich, R.D., Peters, M. y Shepherd, D.A.. Entrepreneurship. McGraw-Hill. 2005
Sahlman, W.. How to write a great Business Plan. Harvard Business Review.. 1990
Sahlman, W. et al.. The entrepreneurial venture. Harvard Business School Press. . 1999
Timmons, J. . New Venture creation. McGraw Hill-Irwin . 2004

Detailed subject contents or complementary information about assessment system of B.T.

Go to the detailed contents

Additional information

Useful information for the elaboration of the Work End of Master

The course syllabus may change due academic events or other reasons.