Checking date: 30/04/2019


Course: 2019/2020

Master's Thesis / Business Plan
(12158)
Study: Master in Business Administration (MBA) (301)
EPE


Coordinating teacher: MUÑOZ BULLON, FERNANDO

Department assigned to the subject: Department of Business Administration

Type: Master Final Project
ECTS Credits: 7.0 ECTS

Course:
Semester:




Students are expected to have completed
All the core courses and all the elective courses that are necessary to comply with the credits established in the curriculum.
Competences and skills that will be acquired and learning results.
COMPETENCIES -Students must be able to apply the knowledge acquired in the MBA and to solve problems in environments that are new or not well-known, in wide or multidisciplinary contexts. -Students must be able to integrate knowledge and be able to assess based on incomplete or limited information. Such assessments must take into account ethical and socially responsible aspects. -Students must be able to communicate their conclusions and the knowledge and reasons on which their conclusions are based. They should be able to communicate to specialist and non-specialist audiences, in a way that is clear and without ambiguities. -Students must have learning abilities that enable them to increase their knowledge in an autonomous way. -Students must be able to relate theory and practice so as to apply concepts and solutions to specific organizational contexts. -Students must be able to provide a diagnosis of potentially complex real problems, putting together knowledge from different courses. -Students must be able to effectively work in a team. -Students must be able to collect and analyze information, so as to reach conclusions out of it. LEARNING OUTCOMES Students must integrate and apply the knowledge and abilities acquired in the MBA by conducting a business plan exercise in which they have to show their analytical skills, and specifically their ability to compare alternatives and be able to identify the best ones. Students must also be able to communicate their results effectively, both orally and in writing. The assessment will take two aspects into account: 1) The oral defense. 2) The written business plan document.
Description of contents: programme
The aim of the classes to provide students with knowledge about entrepreneurship and to supervise their business plans. The business plan must comprise the following aspects: 1. Definition of the project 2. Operations plan 3. Investment plan 4. Organizational structure 5. Marketing plan 6. Sales plan 7. Economic and financial analysis
Learning activities and methodology
Throughout the year, students must work in teams to identify a business idea and to develop all the aspects of the business plan. This takes place under the supervision of faculty and is supported by theoretical and practical classes. In the final phase of the project, each member of a team has to take more specific responsibility over one of the areas of the business plan and must write the report that describes that part of the plan. Each of these reports must be written in a way that is consistent with the other reports. The process finishes with an oral presentation that is done by teams and in which the evaluation committee can ask questions about any of the areas of the project to any of the members of the team. LEARNING ACTIVITIES Theoretical and practical classes (20 hours) Tutoring (20 hours) Teamwork (120 hours) Individual student work (50 hours) TEACHING METHODOLOGY Classes im which the professor will explain the main concepts and methods and will provide bibliographic references to complement student learning. Class discussions and case studies. Individual and team assignments. More information about the university's Master´s Theses rules is available here: http://www.uc3m.es/ss/Satellite?blobcol=urldata&blobheader=application%2Fpdf&blobheadername1=Content-Disposition&blobheadername2=Cache-Control&blobheadervalue1=attachment%3B+filename%3D%22NORMA_TFM_GENERAL.pdf%22&blobheadervalue2=private&blobkey=id&blobtable=MungoBlobs&blobwhere=1371547511386&ssbinary=true
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50
Assessment Matrix
Basic Bibliography
  • Bhide, A. . Origin and Evolution of New Businesses. Oxford University Press. . 2000
  • Drucker, P.. Innovation and Entrepreneurship. Butterworth-Heinneman. 1994
  • Hisrich, R.D., Peters, M. y Shepherd, D.A.. Entrepreneurship. McGraw-Hill. 2005
  • Sahlman, W.. How to write a great Business Plan. Harvard Business Review.. 1990
  • Sahlman, W. et al.. The entrepreneurial venture. Harvard Business School Press. . 1999
  • Timmons, J. . New Venture creation. McGraw Hill-Irwin . 2004
Additional information

The course syllabus and the academic weekly planning may change due academic events or other reasons.