Checking date: 08/05/2019

Course: 2019/2020

Audiovisual communication services
Study: Master in Telecommunications Law and Information Technology (299)

Coordinating teacher: SERNA BILBAO, MARIA NIEVES DE LA

Department assigned to the subject: "Pascual Madoz" Institute of Land, Urbanism and Environment

Type: Compulsory
ECTS Credits: 3.0 ECTS


Students are expected to have completed
Those required by the master program
Competences and skills that will be acquired and learning results.
The development of this subject will enable the student to acquire, in addition to basic and general competences, the following competences: -To be able to know, identify, understand and use in practice the essential principles in audiovisual matters and the rules of competition. -Develop capacity to interpret the legal, organizational and contractual framework that regulates and conditions professional activities in the area of ¿¿audiovisual communication and apply those knowledge in the different areas in which they can develop their professional activity. - Analyze, plan, evaluate and control, the risks arising from not complying with the audiovisual communication regulations and propose solutions -To analyze and, if necessary, to control, the risks arising from non-compliance with audiovisual standards -Identify conflicts of interest and know the techniques for their resolution, in the subjects of the master's degree and to preserve, in all cases, professional secrecy and confidentiality. -Know and be able to integrate the defense of the rights of service providers in the subjects of the master's degree before the competent public bodies and, in the judicial sphere -To develop skills and abilities to choose the right strategy for the defense of the rights of users of telecommunications, audiovisual and information society and those affected by an incorrect use of their personal data. -To be able to identify the requirements of provision and organization that are decisive for legal advice in the field of audiovisual communication. -To be able to prepare basic legal writs to defend the rights of users and / or providers of the master's own sectors when sanctions are imposed, as well as identify the public bodies before whom they must present them or the corresponding judicial route. -Interpreting, analyzing and evaluating the regulations that regulate the audiovisual sector, being able to advise general aspects and subjects related to the contents, especially, matters related to intellectual property, protection of minors and persons with disabilities. -Ability to advise and defend the rights and obligations of producers of audiovisual content and the general public. -Capacity of critical analysis of legal texts for their correct interpretation and, where appropriate, application in the subjects of the master's degree
Description of contents: programme
II.- Services and structure of the audiovisual market (3 ECTS). 1 Services and modalities of the audiovisual market: 2. Structure of the audiovisual market 3 Case studies 4 Evaluation
Learning activities and methodology
FORMATION ACTIVITIES Theoretical-practical classes. Search for training materials, such as jurisprudence, resolutions, etc. and comprehension and exposition works Individual or group work of the student, presentation, defense, etc. It is important that students participate actively in the sessions. Being a master in person, attendance at the classes will be essential to qualify the student. The attendance determined in the regulation of the Master and in GLOBAL AULA must be met to be evaluated. . TEACHING METHODOLOGIES The methodology that will be followed in this subject will be the following: Exhibitions in class of the different professors with support of computer and audiovisual media, in which the main concepts of the subject are developed and the bibliography is provided to complement the students' learning. Critical reading of texts recommended by the professor of the subject: Press articles, reports, resolutions, manuals and / or academic articles, either for further discussion in class, or to expand and consolidate the knowledge of the subject Resolution of practical cases, problems, etc. raised by the teacher individually or in groups Exhibition and discussion in class, under the teacher's moderation, of topics related to the content of the subject, such as jurisprudence, legislation, resolutions, etc. Preparation of papers and reports individually or in groups, with information search by the student TUTORIALS: Students will have access to tutorials with the person responsible for the coordination of the subject. The purpose of tutoring is to organize the teaching and learning processes based on the interaction between the student and the teacher with the purpose of: (i) Direct the students' autonomous and group work (ii) Deepen in different aspects of the subject (iii) Guide the academic and integral formation of the student.
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50
Basic Bibliography
  • Alberich Pacula, A. Roig Telo A. Comunicación audiovisual digital: Nuevos medios, nuevos usos, nuevas formas. edit UOC. 2011
  • Ana Azurmendi Adarraga. Derecho de la comunicación. Bosch. . 2011
  • Beceiro, S.. La televisión por satélite en España del servicio público a la televisión de pago. edit. Fragua; Madrid; 2009 ISBN:9788470742842. 2009
  • Boix Palop, Andre¿s; Vidal Beltra¿n, Jose¿ Mari¿a. La nueva regulacio¿n del audiovisual: medios, derechos y libertades. edit. Estudios. 2014
  • Ibañez, Fernández, J.C. . Cine, televisión y cambio social en España; del franquismo a la postransición. edit. Síntesis . 2017
  • LINDE PANIAGUA y otros . DERECHO AUDIOVISUAL, . edit. Colex,. 2013
  • Lamuedra Graván, M. (coord.). El futuro de la televisión pública la necesaria alianza con la ciudadanía. edit. Popular. 2012
  • Macías Castillo, Agustín; . Normas básicas de Derecho de la información, audiovisual y publicitario. edit. Ratio legis, 2010, Salamanca, ISBN:9788493701987. 2010
  • Souvirón Morenilla, José María; Coordinador: . Retos actuales del audiovisual. edit. U. Málaga, Málaga. España ISBN:9788497478939. 2015
Recursos electrónicosElectronic Resources *
Additional Bibliography
  • García Leyva M.T. Políticas públicas y televisión digital; el caso de la TDT en España y el Reino Unido. edit. CSIC; 2008. 2008
  • Tubella, I, Tabernero, C. Dwver, V. Internet y televisión: la guerra de las pantallas. edt. Ariel, Barcelona. 2008
Recursos electrónicosElectronic Resources *
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The course syllabus and the academic weekly planning may change due academic events or other reasons.

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