The linguistic ecology tries to explain the conditions in which the linguistic mechanisms operations are forced by certain groups, which impose semantic, phonetic and syntactic organizational diagrams that are not general, in favor of their own interests. That is, the real use of the language, in their different sociological conditions, is raised again by different actors who use it for their own interest. It´s presented the normative balance faced to the rupture of the rule in some fair general examples, in which the linguistic meaning appears clearly distorted.
The normative speeches tend to propose conservator diagrams in the language in different situations. They are not emitted only, neither primordially, by academies or power centers, but by those who have the power in certain instances.
The family emits constantly normative discourse: questions that should be talked about on the table and questions that shouldn¿t be mentioned; words that shouldn¿t be said in public, etc. The different social groups emit normative speeches: things that can be said in a public speech and things that shouldn¿t be said; mentioning ways in public, ways of talking to people, etc. It´s pretended to show the variety of not official normative speeches.
Linguistic ecology, then, studies the relation between normative speeches and the social use of the language that affect its stability and evolution. Nowadays is discussed about if the academies, opinion institutes and other power centers normative speeches are useful, designated to control the language, in comparison with the social groups and the most powerful and influencer media, business and political, normative speeches. Examples of this are anglicisms: many authors face up again what they consider a plague; others consider that the system disposes an auto regulator capacity and that any normative speech will be able of control the income of anglicisms in our language.
Linguistic ecology must take care of the language¿s health. It doesn¿t depend only on the concrete speaker´s expressions but also on the institutional and physic tools in which this global world is supported. In this way, it´s convenient to think about the diffusion of Spanish in the media, the Spanish geography, the use of the Spanish in international organisms, the Spanish history, the edition in Spanish, the situation of the Spanish in the learning processes of other not- Spanish-speaker countries.
The program of this subject will be as follows:
1. The construction of the norm and norms
1.1. Literature language as a mirror
1.2. The situation of the different languages about the norm
1.3. Linguistic variation
1.4. Spanish diffusion
1.4.1. Spanish in the media
1.4.2. Idiomatic transgression in publicity
1.4.3. Twits and WhatsApp´s speech
2. Ecology in languages
2.1. Linguistic sustainability
2.2. Languages in contact and glotophagy.
2.3. Pidgin and Creole language. Spanglish.
2.4. Neology. Anglicisms.
2.5. Dying words.
3. Academic language.
3.1. Linguistics properties of academic texts.
3.2. Academic genres.
4. Linguistic Politics
4.1. Political correction and public speech
4.2. Administrative euphemism
5. Linguistic sexism
5.1. Feminism and language
5.2. Roles and professions
6. Euphemism and Dysphemism
6.1. Manipulation of the referent: euphemism and disphemism
6.1.1. Taboo and interdiction
6.2. Discourtesy strategies in the media
6.3. Verbal hostility in social networks: cyberspeak; netiquette