Checking date: 18/04/2024

Course: 2024/2025

Contemporary artistic heritage, collective memory and digital culture
Master in Cultural and Natural Tourism Resources Management (Plan: 323 - Estudio: 291)


Department assigned to the subject: Humanities: History, Geography and Art Department

Type: Electives
ECTS Credits: 3.0 ECTS


OMPETENCIES Possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of ideas, often in a research context. Students should be able to apply their acquired knowledge and problem-solving skills in new or unfamiliar environments within broader (or multidisciplinary) contexts related to their area of study. Students must be able to integrate knowledge and face the complexity of making judgements based on incomplete or limited information, including reflections on the social and ethical responsibilities linked to the application of their knowledge and judgements. Students must be able to communicate their conclusions and the ultimate knowledge and reasons that support them to specialised and non-specialised audiences in a clear and unambiguous manner. That students possess the learning skills that will enable them to continue studying. Analyse the different indicators that allow them to understand the relevance of Spanish tourism in the world. Interpret the ways of promoting the growth of the national, regional and local tourist offer, based on cultural and natural resources. For students to interpret the keys to territorial balance and the cultural integration of marginalised areas. Identify the tourist fabric as the integration of natural and cultural assets, establishing relationships of commitment and balance between both realities. Apply the ability to work in a team on issues related to cultural and natural heritage. To adequately handle the use of innovative concepts linked to tourism management. Define a working methodology, from fieldwork to the interpretation and publication of results in the field of tourism resource management. Evaluate the strategic role of tourism for the economic development of villages and the enhancement and active conservation of natural and cultural resources. Analyse the sources of information for the analysis of tourist areas and activities. Promote spaces for different types of tourism and tourists, with particular emphasis on cultural and environmental aspects through paths of discovery and integration. Train to interpret social and cultural diversity. Identify specific tools to develop tourism activities and products based on environmental and cultural resources without jeopardising the conservation of resources and the sustainability of tourism activity. Value the critical spirit for a permanent improvement of the tourist product, taking the initiative in the renovation and permanent updating of the offers. Apply the economic, legal, social and political variables involved in tourism to promote cultural and natural assets. Evaluate the appropriate resources to promote a space or a specific cultural asset. Analyse the state of conservation and quality of cultural assets linked to the world of tourism. Demonstrate knowledge in the field of tourism. Draw up diagnoses and strategies for tourist territories and destinations. Draw up catalogues of assets of natural and ethnographic interest. LEARNING OUTCOMES The subject dedicated to Cultural Tourism will provide students with a qualified approach to the revaluation and recovery of cultural elements, while at the same time raising awareness of the importance of the recovery, conservation and preservation of tangible and intangible cultural heritage. It will also raise awareness of the capacity of culture and art as essential factors for local and regional economic development from the perspective of sustainability. It will also focus on the promotion of new cultural industries.
Skills and learning outcomes
Description of contents: programme
The development of the information society and the implementation of digital culture have had an impact on the emergence of new formulas for sociability, communication and collective construction that affect both collective experience and contemporary heritage. In the network society, science and technology have transformed the very concept of memory, appealing to social participation in its construction. The network as a space for artistic production, research and dissemination is part of the cultural heritage of the present and requires actions for the conservation of its artistic, social and cultural legacy. The virtualisation of heritage and the digitalisation of contents complete a panorama from which new cultural, work and business modalities within tourism emerge. The following contents will be addressed: 0. Introduction to the concepts of information society, network-society and contemporary heritage. 1. Channels of participation and action in the network society: inclusion and the construction of digital citizenship. 2. Culture, identity, collective memory and historical memory. 3. Virtual identity. e-culture and Memory of the World: audiovisual and digital heritage. Initiatives to guarantee its continuity. 4. Art and digital culture. Contributions of ACTS (Art, Science, Technology and Society). 5. Artistic contribution to participatory culture. Artistic practices and activism. 7. Valuing contemporary art practices as cultural heritage. 8. Dissemination of heritage and contemporary culture on the Internet. Analysis of cases. 9. Virtual tourism: European and Spanish experiences. Projects and realities.
Learning activities and methodology
TRAINING ACTIVITIES Theoretical class Practical classes Tutorials Group work Individual student work The blended learning modality will establish a lower number of classroom hours, a minimum of 40% per subject (AF1), and more time for online work, which will be assessed within the training activities AF2, AF6 and AF7, as well as attendance to face-to-face and online tutorials in a systematic way (AF5). TEACHING METHODOLOGIES Class lectures by the lecturer with the support of computer and audiovisual media, in which the main concepts of the subject are developed and the bibliography is provided to complement the students' learning. Critical reading of texts recommended by the subject teacher: Press articles, reports, manuals and/or academic articles, either for subsequent discussion in class or to expand and consolidate knowledge of the subject. Resolution of practical cases, problems, etc. posed by the teacher individually or in groups. Presentation and discussion in class, under the moderation of the teacher, of topics related to the content of the subject, as well as practical cases. Preparation of individual or group work and reports.
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40

Calendar of Continuous assessment

Basic Bibliography
  • ALONSO FERNÁNDEZ, Luis. . Introducción a la nueva museología. . Alianza, . 1999
  • AUGÉ, Marc: . El viaje imposible . Gedisa . 2008
  • Augé, Marc. El viajero subterráneo . Gedisa . 2015
  • Augé, Marc. Las formas del olvido. Gedisa . 1998
  • Augé, Marc. Los no lugares . Gedisa . 2017
  • BENJAMÍN, Walter. . La obra de arte en la era de su reproducibilidad mecánica. . Casimiro . 2010
  • BOLAÑOS, María. . Historia de los museos en España. . Trea, . 1997
  • BONETT, Alastair. . Lugares sin mapa . Blackie Books, . 2019
  • Bustamante, Enrique ed.. : Industrias creativas: amenazas sobre la cultura digital. Gedisa. 2011
  • Colorado, Arturo / Carreras, Cèsar. ¿Estado de la cuestión de la investigación sobre el patrimonio digital en España¿ . Museo y Territorio, n. 2-3, 2009-2010, pp. 27-36.. 2010
  • DEBORD, Guy. . La sociedad del espectáculo . Gallimard, . 1992
  • Escribano Belmar, Beatriz (coord). Procesos: el artista y la máquina. Reflexiones en torno al Media Art histórico. Universidad de Castilla-La Mancha, MIDECIANT. 2016
  • FERNÁNDEZ FUSTER, Luis. . Historia general del turismo de masas. . Alianza, . 1991
  • GOMBRICH.E.H. . Los usos de las imágenes. . Breviarios. . 1999
  • GOMPERTZ, Will. . ¿Qué estás mirando? . Taurus, . 2013
  • García Melero, Luis Ángel. ¿Algunas iniciativas relacionadas con la recopilación y conservación del patrimonio digital¿. ANABAD. archivo docdo .php id 1 3. 2004
  • Giannetti, Claudia. El discreto encanto de la tecnología. Artes en España. Catálogo de la exposición.. Museo Extremeño e Iberoamericano de Arte Contemporáneo (MEIAC), Badajoz y Zentrum für Kunst und Medientechnologie (ZKM), Karlsruhe. 2008-2009
  • JAMESON, F. . Teoría de la posmodernidad. . Trotta, . 1998
  • Manito Lorite, Felix ed.. Ciudades creativas IV: Ciudadanía, cultura digital y emprendimiento social. Fundacion Kreanta. 2012
  • Ohlenschläger, Karin. Nodos y redes, en banquete_nodos y redes. Turner, Madrid, pp 19-20. 2009
  • Ohlenschläger, Karin. Vida artificial: mitos, leyendas y realidades, publicado en VIDA, Arte y Vida Artificial 1999-2012 . Fundación Telefóncia, Madrid, pp 18-33. 2012
  • Shanken, Edward. Art and Electronic . Media Phaidon Press. 2009
  • UNESCO. Carta sobre la preservación del patrimonio digital. URL_ID=17721&URL_DO=DO_TOPIC&URL_SECTION=201.html.. 2003
Recursos electrónicosElectronic Resources *
Additional Bibliography
  • AA.VV.:. Barcelona, Ciudad del Conocimiento: Economía del conocimiento, tecnologías de la información y la comunicación y nuevas estrategias urbanas.. Ayuntamiento de Barcelona. 2004
  • Brea, José Luis: . Cultura_RAM. Mutaciones de la cultura en la era de su distribución electrónica. Barcelona. Gedisa. 2007
  • Brockman, J.: . La tercera cultura. Tusquets. 1996
  • Commission of the European Communities. Communication from the commission: Building the Era of knowledge for growth. Bruselas, CE. 2005
  • Gold, Rich. The Plenitude: Creativity, Innovation, and Making Stuff. MIT Press. 2007
  • Manito Lorite, Felix ed.. Ciudades creativas V: Espacio público y cultura en acción, . Fundacion Kreanta. 2012
  • Manito Lorite, Felix ed.. Ciudades creativas IV: Ciudadanía, cultura digital y emprendimiento social, . Fundacion Kreanta. 2012
  • Masuda, Yoneji. La Sociedad de la Información como sociedad post-industrial. Institute for the Information Society, Tokio. 1980
  • Moraza, Juan Luis , Cuesta, Salomé. El arte como criterio de excelencia. Modelo ARS (Art:Research:Society). Ministerio de Educación, Madrid. 2010
  • Shanken, Edward. Historicizing Art and Technology: Forging a Method and Firing a Canon¿, en: Grau, Oliver (ed.) MediaArtHistories. Cambridge-London: The MIT Press, 2007. 43-70.. 2007
  • Wilson, Stephen. Information Arts: Intersections of Art, Science, and Technology. MIT Press/Leonardo Books. 2002
(*) Access to some electronic resources may be restricted to members of the university community and require validation through Campus Global. If you try to connect from outside of the University you will need to set up a VPN

The course syllabus may change due academic events or other reasons.