1. The concept of "value" 2. The value of use, the material value, symbolic value, emotional value, social value and educational value in equity. 3. The process of historical research to cultural property. 4. Heritage Interpretation. 5. The economic dimension of historical heritage. Cultural tourism 6. Put in value of the Unique Collections 7. Entities for the protection and enhancement of heritage.

TRAINING ACTIVITIES Theoretical class Practical classes Tutorials Group work Individual student work Creation of a database and inventory of Cultural Resources through the Data Mining technique and the Wheel of Values. Creation of a structured integrated plan for the enhancement of value in Logical Markup format (Problem Tree, Objective Tree). Preparation of a report and business/employment plan (10 hours). All training activities can be carried out 100% online, although a minimum of 30% attendance is required. The blended learning modality will establish a lower number of classroom hours, a minimum of 40% per subject, and more online work time, which will be assessed within the training activities, as well as systematic attendance to face-to-face and online tutorials. TEACHING METHODOLOGIES Class lectures by the lecturer with the support of computer and audiovisual media, in which the main concepts of the subject are developed and the bibliography is provided to complement the students' learning. Critical reading of texts recommended by the subject teacher: Press articles, reports, manuals and/or academic articles, either for subsequent discussion in class or to expand and consolidate knowledge of the subject. Resolution of practical cases, problems, etc. posed by the teacher individually or in groups. Presentation and discussion in class, under the moderation of the teacher, of topics related to the content of the subject, as well as practical cases. Preparation of individual or group work and reports.