Checking date: 18/04/2024

Course: 2024/2025

Policy, planning and management of world heritage cities and national cultural resources
Master in Cultural and Natural Tourism Resources Management (Plan: 323 - Estudio: 291)


Department assigned to the subject: Humanities: History, Geography and Art Department

Type: Electives
ECTS Credits: 3.0 ECTS


COMPETENCIES Possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of ideas, often in a research context. Students should be able to apply their acquired knowledge and problem-solving skills in new or unfamiliar environments within broader (or multidisciplinary) contexts related to their area of study. Students must be able to integrate knowledge and face the complexity of making judgements based on incomplete or limited information, including reflections on the social and ethical responsibilities linked to the application of their knowledge and judgements. Students should be able to communicate their conclusions and the ultimate knowledge and reasons underpinning them to specialist and non-specialist audiences in a clear and unambiguous way. That students possess the learning skills that will enable them to continue studying. Analyse the different indicators that enable them to understand the relevance of Spanish tourism in the world. Interpret the ways of promoting the growth of the national, regional and local tourist offer, based on cultural and natural resources. For students to interpret the keys to territorial balance and the cultural integration of marginalised areas. Identify the tourist fabric as the integration of natural and cultural assets, establishing relationships of commitment and balance between both realities. Apply the ability to work in a team on issues related to cultural and natural heritage. To adequately handle the use of innovative concepts linked to tourism management. Define a working methodology, from fieldwork to the interpretation and publication of results in the field of tourism resource management. Evaluate the strategic role of tourism for the economic development of villages and the enhancement and active conservation of natural and cultural resources. Analyse the sources of information for the analysis of tourist areas and activities. Promote spaces for different types of tourism and tourists, with particular emphasis on cultural and environmental aspects through paths of discovery and integration. Train to interpret social and cultural diversity. Identify specific tools to develop tourism activities and products based on environmental and cultural resources without jeopardising the conservation of resources and the sustainability of tourism activity. Value the critical spirit for a permanent improvement of the tourist product, taking the initiative in the renovation and permanent updating of the offers. Apply the economic, legal, social and political variables involved in tourism to promote cultural and natural assets. Evaluate the appropriate resources to promote a space or a specific cultural asset. Analyse the state of conservation and quality of cultural assets linked to the world of tourism. Demonstrate knowledge in the field of tourism. Draw up diagnoses and strategies for tourist territories and destinations. Draw up catalogues of assets of natural and ethnographic interest. LEARNING OUTCOMES The subject dedicated to Cultural Tourism will provide students with a qualified approach to the revaluation and recovery of cultural elements, while at the same time raising awareness of the importance of the recovery, conservation and preservation of tangible and intangible cultural heritage. It will also raise awareness of the capacity of culture and art as essential factors for local and regional economic development from the perspective of sustainability. It will also focus on the promotion of new cultural industries.
Skills and learning outcomes
Description of contents: programme
1. Cultural Policies: concept, history, evolution, models. 2. Public policies in the field of culture and heritage: organisational instruments. 3. Territorial Sustainability. World Heritage Cities 4. Promotion of Cultural Identity. Cooperation 5. Promotion of Creativity 6. Cultural Diversity: Accessibility and Inclusion 7. Consolidation of citizen participation.
Learning activities and methodology
TRAINING ACTIVITIES Theoretical class Practical classes Tutorials Group work Individual student work The blended learning modality will establish a lower number of classroom hours, a minimum of 40% per subject (AF1), and more time for online work, which will be assessed within the training activities AF2, AF6 and AF7, as well as attendance to face-to-face and online tutorials in a systematic way (AF5). TEACHING METHODOLOGIES Class lectures by the lecturer with the support of computer and audiovisual media, in which the main concepts of the subject are developed and the bibliography is provided to complement the students' learning. Critical reading of texts recommended by the subject teacher: Press articles, reports, manuals and/or academic articles, either for subsequent discussion in class or to expand and consolidate knowledge of the subject. Resolution of practical cases, problems, etc. posed by the teacher individually or in groups. Presentation and discussion in class, under the moderation of the teacher, of topics related to the content of the subject, as well as practical cases. Preparation of individual or group work and reports.
Assessment System
  • % end-of-term-examination 20
  • % of continuous assessment (assigments, laboratory, practicals...) 80

Calendar of Continuous assessment

Basic Bibliography
  • Abad Liceras, José María: . Propuestas para una nueva política de fomento del patrimonio histórico español. . América Ibérica. 2001
  • AA.VV.: . Proyectos urbanos y arqueología en las ciudades patrimonio de la humanidad de España. . Grupo de Ciudades Patrimonio de la Humanidad de España, . 2011
  • AA.VV.: . Planificación interpretativa y diseño de centros: primeros modelos.. Consejería de Cultura, . 2002
  • Andalucía Consejería de Cultura: . III Plan General de Bienes Culturales: documento para el debate.. Consejería de Cultura, . 2012
  • Asociación de Gestores Culturales de Andalucía: . Gestión cultural del patrimonio y accesibilidad universal. . GECA, . 2010
  • García Hernández, María: . Turismo y conjuntos monumentales: capacidad de acogida turística y gestión de flujos de visitantes. . Tirant lo Blanch, . 2003
  • Mondéjar Jiménez, Juan Antonio: . Turismo cultural en ciudades Patrimonio de la Humanidad. . Ediciones de la Universidad de Castilla-La Mancha, . 2009
  • Sánchez Goyanes, Enrique:. Ciudades patrimonio de la humanidad de España: urbanismo y patrimonio histórico. . Dirección General de Cooperación y Comunicación Cultural: Grupo Ciudades Patrimonio de la Humanidad de España. 2001
  • Troitiño Vinuesa, Miguel Ángel:. Ciudades patrimonio de la humanidad: patrimonio, turismo y recuperación urbana. . Universidad Internacional de Andalucía: Consejería de Cultura.. 2009
  • Troitiño Vinuesa, Miguel Ángel:. Dinámicas funcionales del turismo y sus impactos en las Ciudades Patrimonio de la Humanidad: estudios comparados entre México y España.. Libros a Cielo Abierto, . 2010
  • Vicente Hernández, Eva: . Economía del patrimonio cultural y políticas patrimoniales: un estudio de la política del patrimonio arquitectónico en Castilla y León. . Instituto de Estudios Fiscales, . 2007
  • Villafranca Jiménez, María del Mar: . Acogida de visitantes en monumentos y sitios del Patrimonio Mundial: modelos europeos de gestión: problemática y alternativas de solución. . Patronato de la Alhambra y el Generalife, . 2008

The course syllabus may change due academic events or other reasons.