Competence Ability to understand and critically analyze visual representations in the specialized field of broadcast or corporate management of tourism, both from a formal and conceptual perspective. Skills - Knowledge about the fundamental characteristics of the media coverage on the resources of the Natural and Cultural Heritage. - Knowledge about the role of media representations in the construction of social discourses related to tourism and its impact on social and cultural life.

Media communication and visual representation in contemporary society - Structure and social impact in the field of tourism management of natural and cultural assets. Introduction to the analysis of contemporary visual language and its relation to tourism: film, television and the Internet. Tourism representations in the media, with a special focus on tourism in Spain - Broadcast genres: film, television and new media. Tourism and visual culture. Central themes and social and cultural stereotypes.

LEARNING ACTIVITIES Lectures (11 hours, 100%) Theoretical keys in broadcasting of media Natural resources and cultural heritage. Practical (11 hours, 100%) Analysis of audiovisual materials relevant to understand the evolution of audiovisual culture associated with tourism and broadcast of natural and cultural heritage in Spain. Reading and analysis of texts. Active student participation. Student work (45 hours, 0%) Practical classes and supervised study of teaching materials. Preparation and defense of an assay on specific aspects of the syllabus. Tutorials (8 hours, 100%).