A) Theoretical classes:
Master classes with support of computer and audiovisual media, in which the main concepts of the subject are developed and the bibliography is provided to complement the students' learning.
B) Practical classes:
Resolution of practical cases, problems, etc. Raised by the teacher.
Exposition and discussion in class, under the moderation of the teacher of subjects related to the content of the subject, as well as practical cases extracted from the business reality that will be distributed in advance to the students for their preparation in team and their resolution in writing.
C) Final work:
Exhibition and elaboration of a work that analyzes the key aspects of the quality of a destination or a tourist brand.